Shutterstock has announced a partnership between
WIX and its
Bigstock brand.
Wix is a website creation tool designed for small businesses with 56 million users in 190 countries. Wix offers a “drag n' drop website building platform with HTML5 capabilities, 100s of designer made templates, top grade hosting, innovative Apps and tons of features for free.”
Once inside the platform, it will now be possible for users can search among the 21 million photos, vector images, videos and illustrations available through Bigstock. Search results are displayed through the Wix interface. The results can be further refined to find the perfect image.
Bigstock is a separate division of Shutterstock. Many of the same images that are on Shutterstock are also available on Bigstock. Image creators have the choice of having their images on both sites, or just Shutterstock.
One of the advantages Bigstock offers Shutterstock is the ability to test out and track the demand for images at lower price points while keeping Shutterstock prices somewhat higher. On Shutterstock, the Image-On-Demand price averages around $10 with a high price of $14.50. In the new deal with Wix customers will only pay $2.99 for images they get from Bigstock. If the customers need lots of images they can go to Bigstock and license images suitable for web use for 1 credit each. The credit packages available are: 10 credits for $35, 25 credits for $49, 100 credits for $169.
In the subscription environment Bigstock customers can also get a subscription that allows up to 5 downloads a day for $79 a month. If they were to go to Shutterstock and purchase the cheapest subscription (25 images a day) it would cost them $249 a month.
This Wix deal follows a recent deal between
Squrespace, a Wix competitor, and
Getty Images. The Getty Images search will be built into the newly revamped Squarespace 7 platform. Customers will have access to 40 million of Getty’s images for $10 each. Subscription plans through Getty’s
iStock brand are available for $199 a month for non-exclusive images only and $499 for any image on the site exclusive or non-exclusive.