Bill Bachmann: Ardently Rights-Managed - Part 1

Posted on 12/1/2009 by Jim Pickerell | Printable Version | Comments (3)

Travel photographer Bill Bachmann is an ardent advocate for basing stock image pricing on usage (the rights-managed model), not on file size (the royalty-free and microstock models). In 2009, Bachmann is on track to earn almost $1 million from licensing his travel and lifestyle images.

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Copyright © 2009 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


  • Bill Bachmann Posted Dec 1, 2009
    Thanks, Jim. Your interview questions for Part II should also help others see the possibilities of success if we maintain the premise of not giving our images away for almost no dollars.

    I want to help others any way I can. This has been a GREAT profession I have had and I want to leave it to the next generation as a CAREER rather than a part-time hobby for future photographers. The only way photographers can do that is with sound business systems and practices.

    You offer a great service to allow others to look into those possibilities. That is why I allowed you to interview me for both parts of our long talk. I hope the Q&A in PART II really helps open some people's vision to a road that we all can take rather than letting clients buy pictures for $1 ---and later have no career because we gave our work away.

    Keep having this "Selling Stock" vehicle to expose us all to other ideas, systems and progressions.

    Bill Bachmann
    Orlando, Florida

  • Gerard Fritz Posted Dec 1, 2009
    Bill Bachmann shows that not all photographers see each other as mere competitors, chasing ever lower fees to the bottom of the barrel. As long as there are "Walmart Photographers" willing to sell at the lowest price, stock will only limp along on life support. We all need to learn to say no to sales not worthy of one's work.

  • Mary Kate Denny Posted Dec 2, 2009
    Excellent article to give everyone a boost at staying positive and unique.
    Thanks. Mary Kate Denny

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