Brianna Wettlaufer Named CEO Of Stocksy

Posted on 3/25/2014 by Jim Pickerell | Printable Version | Comments (0)

In celebration of the one-year anniversary of Stocky United, Brianna Wettlaufer has been appointed CEO of the company. Ms. Wettlaufer was co-founder and former VP at iStockphoto, (which was acquired by Getty images for $50 million in 2006) and brings over 10 years of leadership and innovation to her role.

Stocksy’s former CEO, Bruce Livingstone will move to the position of Chairman of the Board and Richard Brown, with close to 15 years of experience managing large teams of IT professionals, has been named CTO.

“Ms.  Wettlaufer  invented  the  authentic  category,”  said  Bruce  Livingstone,  Stocksy’s  new   Chairman,  “a  gifted  creative  director,  exceptional  curator,  tech  savvy,  with  strong  leadership   skills;  this  kind  of  talent  doesn’t  come  along  very  often.  She  will  be  a  rockstar  CEO.”

Stocksy is a co-op and offers its photographers 50% royalties on the base license fees and 100% of any extended license fees. In the past year Stocksy has grown to almost 1,000 members.

In creating the company Livingstone said, “We wanted to create a marketplace for photographers that was not only democratic, but fair and sustainable. There’s no reason artists shouldn’t be able to earn a living from what they produce. We believe that through this equitable, participatory structure and a straightforward, transparent compensation system—combined with the knowledge of the marketplace we bring to the table—Stocksy will quickly amass the finest pool of photographic content on the Web.”

Copyright © 2014 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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