Can Assignment Photography Replace Some Stock?

Posted on 9/12/2016 by Jim Pickerell | Printable Version | Comments (0)

Are graphic designers trying to raise their clients to the next level of quality becoming frustrated with generic images and insisting on more images that relate specifically to the brand. Here’s what one website design company in Pittsburgh is doing.

Top Hat IMC, a Pittsburgh website design company, has launched its very own in-house brand photography service.

“Having genuine, well-done brand photos for your website is key to success,” said Ben Butler, head of client success at Top Hat IMC. “We as a Pittsburgh website design company have always preached the importance of this. For a long time, however, we’ve relied on clients seeking their own help to secure the right photos. Now, we’re taking the bull by the horns, launching our in-house brand photography service to help organizations, strategize and procure compelling brand photos to take their websites over the edge.”



The Pittsburgh brand photography aspect of the company hopes that this new service will allow their clients to enjoy everything they need to have their websites developed, all under one roof. Not only that, the firm hopes that this development will allow them to give their clients more outstanding websites as they can now control every detail that goes into the web development process, especially the visual imagery.

As Ben Butler explains, previously, website owners and web developers have had to rely on stock photographs from the internet. However, this alternative is not the best because it poses lots of challenges. For one, most stock photos from the web cannot portray a brand in the exact context that they want to be viewed. Secondly, most stock photos are common and can easily be recognized from other sites and other marketing applications. Now, with a fully-fledged brand photography department at their disposal, their clients will enjoy high-quality, original brand photos that fulfil their needs.




Copyright © 2016 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

Comments

Be the first to comment below.

Post Comment

Please log in or create an account to post comments.

Stay Connected

Sign up to receive email notification when new stories are posted.

Follow Us

Free Stuff

Stock Photo Pricing: The Future
In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy ...
Read More
Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More

More from Free Stuff