Can Traditional Distributors Learn From Microstock?

Posted on 5/12/2008 by Jim Pickerell | Printable Version | Comments (2)

RM and traditional RF photographers complain about declining incomes and the difficulty in getting information from the companies that represent their work. Traditional distributors might do well to adopt a number of ideas popularized by microstock, to improve relationships between photographers and distributors.


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Copyright © 2008 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

Comments

  • Lee Torrens Posted May 12, 2008
    Excellent analysis Jim. I'll delete the draft article from my blog with almost the exact same title - I can't improve on yours.

    Inmagine has gone a long way towards this with their new Submission (INIS) system which includes numbers 1, 3 and 4 from your article. So it looks like it's already underway. In a market where traditional business is in decline and microstock is growing, it's a bit of a no-brainer for the old-guard to look at the technology gap as part of the solution to recovering lost growth.

    Microstock has been made possible by Internet technology, but there's no reason the traditional end of the market can't use it to their advantage too.

  • Jeff Maloney Posted May 13, 2008
    Good article! I would add more communication about subject needs as there seems to be a huge vacuum about what is and is not selling. I have been with 2 major agencies for years and I am lucky if I get two e-mails a year from them.

    Jeff

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