Changing Photography Business

Posted on 4/12/2013 by Jim Pickerell | Printable Version | Comments (5)

Anyone interested in a career as a photographer – as well as those photographers in mid-career -- needs to carefully consider how the business is changing. If we look at image use on the Internet it is undeniable that more images are being made available for viewing. However, for professionals this is not good news. More image use does not mean more demand for professionally produced images. It does not mean that there will be more opportunities for photographers to earn their living taking pictures. In fact, the opportunities to earn a living as a photographer are declining. Here’s why.

Get the Full Article (2 Credits)

Have an Account?

Access to this site is an exclusive benefit for you. Enter your username and password in the form above. If you don't remember your password you can reset it at any time.

Forgot your password?

New to Selling Stock?

Selling Stock is a subscription based on-line newsletter that reports on developing trends in the stock photo industry. It is updated at least twice a month. On-line subscribers receive e-mail notification whenever new stories are posted. Archives containing stories going back to late 1995 are fully available to subscribers.

Copyright © 2013 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


  • Paul Melcher Posted Apr 12, 2013

    Thank you for this great in depth article. However, you have to cease comparing Stipple to Getty connect or any other low yielding advertising model.
    Stipple is vastly different. Not only is our business model in favor of image creators and owners, but we also provide them with real time image analytics, interactive tagging tools, social media integration, persistent attribution, IPTC preservation and much more to come.
    In fact, a lot of photographers are using Stipple for they own promotions, marketing and market intelligence. With Stipple, image creators and owners are in control of their revenue.
    Happy to discuss some more at your convenience.
    Paul M

  • Tim McGuire Posted Apr 13, 2013
    2nd para, "Cutting Out The Middleman".

    PicturEngine does cut out the middleman and delivers the Lions share of revenues to the artist... that is, if the artists go directly on PE (it remains to be seen if photogs in general are smart enough to do anything like this en-mass). PicturEngine is a way artists could take back the industry, that is if it's even worth the effort. I'm putting my limited "stock time" into support of PE. I can charge half what my agencies / the middlemen charge and still make more from per license through PE than through an agency distributor / middleman. The stock agency is dead, they just don't know it yet... or maybe they do.

    Thanks for the article, Jim.

  • Jaak Nilson Posted Apr 14, 2013
    Picture Engine. There is very few content at this moment. Founda a lot of images from Corbis.
    Of course we all, contributors wish to cut middlemen, but PE is in very beta yet.

  • Jaak Nilson Posted Apr 14, 2013
    Of course a best luck to all alternative stock photo platforms !

  • Luisa Bonsen Posted May 3, 2013

Post Comment

You must log in to post comments.

Stay Connected

Sign up to receive our FREE weekly email listing new stories posted.

Follow Us

Free Stuff

Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More
Where Is The Stock Photo Industry Headed?
For new readers, or those who may have missed some of what I have written over the last few months, the following are a list of stories worth looking at to get a sense of where the industry is headed.
Read More
Photography As A Career
It’s that time of year when high school seniors are waiting for college acceptance letters and thinking about future careers. If you know someone who is thinking about photography as a career you mig...
Read More
2014 Stories You May Have Missed
For many the end of the year is a time to review past experiences and consider whether it makes sense to chart a new course in the year ahead. Stock photography has changed dramatically for professio...
Read More
More Stories In 2014 You May Have Missed
Every so often I put together a list of the most important stories we’ve published in the recent past. If you are engaged in the business of stock photography the links below are to stories that we’v...
Read More
Getty: A Three Month Review
In all the excitement about 35 million FREE images it is worth looking back at some of things that have been happening at Getty Images in the last three months. After watching revenue decline for the...
Read More
State Of Stock Photo Industry: 2013
If you’re looking for an overview of the state of the stock photo industry as of October 2013 the stories listed below are a good place to start. Regular readers of Selling-Stock will have seen all t...
Read More

More from Free Stuff