If you’re trying to decide whether to get into video, or what to shoot, you may want to take a look at the
Corbis Motion Trends Study. This information should be of great value to anyone producing stock video regardless of whether they license their work through Corbis, or not.
The massive move to video on the Internet is picking up speed. It’s estimated that by 2016, video will represent 55% of all internet traffic. While social media trends don’t exactly pay the bills, it’s important to note that as a result of these trends, advertisers and decision-makers are quickly embracing online video as the new communications medium of choice.
The Corbis study deals with Motion Trends, Top Sellers, Visual Analysis and Content Needs. In the
Visual Analysis section Corbis breaks down its sales into several categories and provides example of top selling clips in each category. The categories include:
| Lifestyles |
22% |
| Sports |
15% |
| Nature |
15% |
| Travel |
12% |
| Aerials |
7% |
| Archival |
6% |
| Transportation |
5% |
| Business |
5% |
| Industry |
3% |
| Science |
3% |
| News |
3% |
| Education |
2% |
| Environment |
1% |
| Medical |
1% |
While these numbers can provide a sense of the overall popularity of a subject, lower percentages may also communicate a general lack of content.
In the
Top Sellers category 47 top selling clips in 2014 in 13 different categories are shown. Finally there is an extensive list of
recurring content needs with a detailed description of what customers are requesting.
In a few short years the way we consume, share and interact with video has changed dramatically. The most popular platforms for consumption – Facebook, YouTube and Netflix – hardly existed a decade ago, back when television provided our main media fix. Today our time is divided between multiple screens that deliver content virtually anywhere, anytime. As our habits evolve, our preferences are changing and video is becoming more popular than ever.
Online video has increased eightfold in five years, with 100 million internet users watching videos online each day. Facebook now serves up about a billion video views daily, while Snapchat, Vine and Instagram experience explosive growth as users share videos across social networks.
With only 10 seconds to grab a viewer’s attention, marketers are finding video to be the best way to cut through the online clutter, engage consumers and enhance communication. Online video advertising is now growing faster than television, search and other digital ad markets.