CreativeMarket Pays 70% Royalty

Posted on 8/31/2015 by Jim Pickerell | Printable Version | Comments (0)

Creative Market allows you to place your photos in front of over 1 million members. You set your own prices and earn 70% of every sale. The arrangement is non-exclusive so you can simultaneously market the same images through any other outlet you want. There is no approval process. Everything you submit is uploaded.

Creative Market is designed to appeal to customers looking not just for photos, but graphics, templates, themes, fonts, Add-ons and 3D. It is customer focused, not supplier driven. To date it has 1,078,466 “members,” (people who use visual content) and 272,521 “products” submitted by 9,072 independent creators. 177,853 of the products are photos. The photos are divided into 16 categories with a heavy emphasis on Food & Drink, Nature, Architecture and People (see below).

Category Images
Abstracts 6,890
Animals 6,426
Architecture 15,941
Arts & Entertainment 4,635
Beauty & Fashion 3,713
Business 3,580
Education 1,479
Food & Drink 42,071
Health 1,673
Holidays 7,494
Industrial 4,318
Nature 36,089
People 15,015
Sports 3,877
Technology 3,391
Transportation 4,368

Pricing Filter

Creative Market has a neat pricing filter that lets the customer choose a price range they are willing to pay to use an image. The filter only shows images in that price range. Prices range from as low as $2 to $500, but 87.5% of the images currently in the collection are priced between $2 and $10, a little over 12% are priced between $11 and $30 and less than one-half of 1% are priced above $30.

Consequently, while creators can set a high price for use of their images the likelihood that such images will be purchased is very slim.

Collection Size

The relatively small size of the collection can be an advantage for many users. By using additional keywords to focus their search for subjects in a particular category users can quickly see all the images available on a particular subject.

With almost any conceivable search through the 40 to 60 million image databases of their competitors, more images than anyone has time to review will appear. Then, the user must hope that the most appropriate image for her needs is near the top of the search order and the perfect image isn’t just five or ten images below the point where she decides to stop searching.

Of course, since there is no product approval or editing, lots of similar images are likely to be added to the collection in a relatively short period of time. That means the collection is likely to quickly grow to a point where it will be hard for users to find the right image. However, in the meantime, until the collection grows too large, it may be a short term opportunity for some image suppliers.

Opportunity For Niche Producers

Creative Market has been acquired by Autodesk, Inc. Autodesk generated $2.54 billion in revenue last fiscal year and operates as a design software and services company worldwide. The company’s Architecture, Engineering and Construction segment offers Autodesk Building Design Suites to manage various phases of design and construction.

It is interesting that one of the strong points of the Creative Market collection is Architecture. Image creators that produce images of value and interest to the Architecture, Engineering and the Construction segments of business might want to consider placing images in the Creative Market collection. Certainly Autodesk will promote this collection of images and design tools to its customer base.

Copyright © 2015 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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