Defining the Long Tail
Posted on 3/16/2009 by Jim Pickerell | Printable Version |
"The long tail" is a phrase first coined by Chris Anderson in an October 2004 Wired magazine article. The concept describes a new way to look at markets and is illustrative of the business strategy of Internet companies, including Amazon.com and Netflix, that sell a large number of unique items, each in relatively small quantities, to a very large base of customers. This buying pattern creates what is called a power-law distribution curve or long tail. In this series of articles, Selling Stock will examine how the long-tail strategy applies to the stock-photo industry.
Copyright © 2009 Jim Pickerell
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