Direct Stock E-Commerce Offering

Posted on 7/12/2000 by Jim Pickerell | Printable Version | Comments (0)



July 12, 2000

Direct Stock has secured a seven figure venture capital investment from Stonehenge

Capital Corporation to reshape into an operation that can compete with

Getty and Corbis for on-line sales.

They plan to launch the new on January 15, 2001 with both online and

in print promotions. The site will have total e-commerce capability with automated

multi-level pricing, billing and collecting and hi and low-res downloads. They will

need images by November 1, 2000.

Photographers will be offered space on in packages of 30-35 images (for

approximately $1,275 for two years--under $20/image per year). Catalogue promotion

will also available at the modest cost of $1,275 per page. Because print drives buyers

to the internet, catalogues will remain a crucial element in Direct Stock's promotions.

Another feature that will separate Direct Stock from the competition is that they will

offer free links to photographer's personal sites where they can promote other stock

images as well as assignment capabilities. This adds value for buyers seeking more

depth on a subject or prospects for shooting assignments.

Direct Stock intends to provide experienced staff support for high-end off-line sales,

and top editors to maintain image quality. They will also supply expert guidance to


To promote the site they will have an ongoing ad campaigns in all major print media for

creatives (e.g. CA, HOW, PRINT, PIX etc.) plus direct mail and catalogue promotion.

They intend to distribute three catalogues per year, one per selling season (Winter,

Spring & Fall) as updates and subject specials.

They expect to pay higher royalties to photographers than most agencies. The royalties

will be on a sliding scale of approximately 67% on low-end sales to 78% on high-end


Copyright © 2000 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


Be the first to comment below.

Post Comment

You must log in to post comments.

Stay Connected

Sign up to receive our FREE weekly email listing new stories posted.

Follow Us

Free Stuff

Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More
Where Is The Stock Photo Industry Headed?
For new readers, or those who may have missed some of what I have written over the last few months, the following are a list of stories worth looking at to get a sense of where the industry is headed.
Read More
Photography As A Career
It’s that time of year when high school seniors are waiting for college acceptance letters and thinking about future careers. If you know someone who is thinking about photography as a career you mig...
Read More
2014 Stories You May Have Missed
For many the end of the year is a time to review past experiences and consider whether it makes sense to chart a new course in the year ahead. Stock photography has changed dramatically for professio...
Read More
More Stories In 2014 You May Have Missed
Every so often I put together a list of the most important stories we’ve published in the recent past. If you are engaged in the business of stock photography the links below are to stories that we’v...
Read More
Getty: A Three Month Review
In all the excitement about 35 million FREE images it is worth looking back at some of things that have been happening at Getty Images in the last three months. After watching revenue decline for the...
Read More
State Of Stock Photo Industry: 2013
If you’re looking for an overview of the state of the stock photo industry as of October 2013 the stories listed below are a good place to start. Regular readers of Selling-Stock will have seen all t...
Read More
Education Market Shifts To Digital
If supplying pictures for educational use is a significant part of your business plan you need to be aware of how the market is trending toward digital delivery and how that is likely to affect the p...
Read More

More from Free Stuff