Do Production Costs Dictate Price?
Posted on 3/27/2009 by Jim Pickerell | Printable Version |
Recently, the owner of a top microstock portal claimed that the cost of creating an image should dictate its initial price. However, this is not what happens---at either his agency, other microstocks or among traditional agencies. It is time to let go of the fiction that image pricing has anything to do with production costs.
Copyright © 2009 Jim Pickerell
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