Experts Project 2010 Ad Spending and Future Trends
Posted on 12/11/2009 by Jim Pickerell | Printable Version |
ZenithOptimedia (Publicis) says that global ad spend for 2009 will be 10.2% lower than 2008, but that in 2010 it is expected to be up 0.9% compared to 2009. Group M (WPP) thinks 2009 spending will only be down about 6.6% from 2008 levels and expects 2010 to be 0.8% above 2009. There is no expectation that ad spending will get back to 2008 levels anytime soon.
Copyright © 2009 Jim Pickerell
The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: firstname.lastname@example.org
You must log in to post comments.