Fotolia Acquires Wilogo, Expands to Crowdsourced Design

Posted on 3/16/2012 by Jim Pickerell | Printable Version | Comments (0)

Online stock photography agency Fotolia has acquired Wilogo.com, a thriving community for design crowdsourcing. The community, founded in 2006, has been connecting companies in need of design work with a community of people willing to take on the job. Wilogo positions itself as a full service crowdsourced design community able to accommodate most marketing and branding requirements of client companies.  Designers who participate have expertise in both print and web design.

Since 2006 Wilogo has paid out almost $1.5 million to designers for 2004 contests. On average 169 designers participate on a project. Currently there are 61 open projects. With this acquisition, Fotolia targets a market that has been drawing a lot of attention in the past years, with strong players such as 99designs or CrowdSpring.    http://www.crowdspring.com/

“Both Fotolia and Wilogo are pioneers in the democratization of graphic design on the Internet. We’ve helped hundreds of thousands of photographers sell images at affordable prices to millions of business owners and graphic designers,” said Fotolia CEO Oleg Tscheltzoff. Wilogo goes a step further by helping business owners launch their businesses with the look of an amazing brand on a bootstrap budget.”

The Wilogo business model requires businesses to pay between $150 and about $900, depending on the design work they need, to launch a design contest within the community. As in all crowdsourcing business models, community members submit design samples, the company organizing the contest picking one winner.

Fotolia seems to have chosen a great community to invest in, considering Wilogo’s client roster.
“Response from our customers, as well as our design community has been amazing. We’ve served clients as big as L’Oréal and Danone, as well as Internet startups like Seesmic”, says Wilogo CEO Jérôme Bazin. “They’re constantly telling us that we have the best solution for their branding needs.”

Fotolia’s acquisition shows a plan to expand in the graphics world, adding design services to the images, graphics and HD videos the website is already selling to over 3 million users. As a plus, both companies have experience in working with multilingual websites, four for Wilogo and 12 for Fotolia.


Copyright © 2012 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

Comments

Be the first to comment below.

Post Comment

You must log in to post comments.

Stay Connected

Sign up to receive our FREE weekly email listing new stories posted.

Follow Us

Free Stuff

Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More
Where Is The Stock Photo Industry Headed?
For new readers, or those who may have missed some of what I have written over the last few months, the following are a list of stories worth looking at to get a sense of where the industry is headed.
Read More

More from Free Stuff