Getty Images' Footage Sales Up

Posted on 2/19/2009 by Jim Pickerell | Printable Version | Comments (0)

Sources at Getty Images report that the company had double-digit (10% or more) growth in stock-footage revenue in 2008. This is particularly significant because footage sales in 2007 were slightly down from 2006.

In 2006 and 2007, Getty Images generated $43.19 million and $42.88 million, respectively, from footage licensing. Growth of 10% would place 2008 revenues at $47.16 million.

This figure dovetails perfectly with Goldman Sachs’ November 2007 projections of $47 million for Getty’s 2008 footage sales. At the time, Goldman Sachs forecast Getty’s 2012 footage sales at $83 million, expecting approximately 12% annual growth.

To grow 2009 revenue, Getty is expected to offer lower price points for certain types of uses. This effort would reach certain corporate, new media and other customers that have not been able to afford the company’s current prices.

After Getty, the largest players in the stock-footage business are Thought Equity Motion and Corbis. Some footage contributors have reported that these companies’ sales may be down for 2008, particularly in the last quarter. Thus, Getty’s apparent success may partially result from taking others’ market share, as opposed to growth in demand.

Copyright © 2009 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


Be the first to comment below.

Post Comment

Please log in or create an account to post comments.

Stay Connected

Sign up to receive email notification when new stories are posted.

Follow Us

Free Stuff

Stock Photo Pricing: The Future
In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy ...
Read More
Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More

More from Free Stuff