The following articles supply some useful numbers for analyzing the historical sales trends of Getty Images.
Return Per Image At Getty
This story provides a chart that illustrates what has been happening to Getty Images return-per-image over the last four years. Getty's gross revenue from still image licensing has grown about 50%, but as the charts show, not nearly as fast as the number of images added to the collection. As a result image suppliers have found that they have to produce more and more images each year just to stay even.
Eleven Year Trend
Using numbers from Getty Images it is interesting to look back at the RM and RF unit sales and revenue trends over the last decade. Between 2003 and 2007 when Getty was a public company they provided investors with very precise gross revenue and average price per image figures. This made it possible to make a reasonable estimate of the number of images licensed in each category.
Getty Reports 2006 Results
Getty Images reported revenue for Q4 2006 of $203.5 million up 9.5 percent from $185.8 million in Q4 2005 and up from $198.1 million in Q3 2006. However, profit declined as a result of restructuring and other costs. The company earned $30.3 million, or $.50 per share, down from $42.5 million, or $.64 per share, during the same period in 2005.
Getty Historic Numbers 2002 Thru 2007
Below is a list of the Getty Images revenue for the various segments of their business quarter by quarter from Q3 2002 through Q4 2007. At the beginning of 2008 Getty stopped supplying quarterly breakdowns.
Image Licensing Trends
Earlier this week I wrote about the average price per image licensed at Getty. (http://www.selling-stock.com/Article/things-to-consider-when-licensing-images-as-r) This article will examine some of the publicly available and widely reported numbers related to the number of images licensed.
Average RM and RF Prices At Getty
On its web site for Flickr contributors Getty asks, “What are the average prices for RM and RF?” and then gives the following answer. “The average licensing fee for royalty free ranges from $175 to $225. And for rights managed licensing, keeping in mind that uses and fees vary widely; the average is around $550-$650.”
Growth In Number Of Images Licensed
Recently, I received a request from Clive Thompson, columnist with Wired Magazine, asking about the number of stock photography images licensed annually. He was more interested in the increase/decrease of the number of images sold than in any impact it might have had on revenue. Here’s what I told him.
Seeing Declining GI Sales? Think Search Return Order
Are your Getty Images sales declining? It may have nothing to do with the quality of your images, the subjects you shoot or your keywording. It could be that customers rarely, if ever, get a chance to see your images. Currently Gettyimage.com has 4,278,804 RM and 6,034,642 RF images on the site for a total of 10,313,446 in the creative section of the site. Getty has images from 103 different RM collections and 98 RF collections.
Getty Images Drives It’s Customers To Use iStock
http://www.selling-stock.com/Article/driving-getty-images-customers-to-istock - comments
Getty Images appears to be trying to drive its www.gettyimages.com customers to iStock where the customers can get images for a fraction of what they would cost on Gettyimages.com.