Getty Images Lowers Prices

Posted on 1/26/2016 by Jim Pickerell | Printable Version | Comments (0)

Getty Images has introduced Ultra Pack pricing which effectively lowers prices on all premium creative Royalty-Free images, Editorial images and Videos by between 8% and 31%. The only images not affected by this price reduction are RM.

Some contributors have speculated that since Corbis has been eliminated as a competitor some of the “competitive pricing pressure should be alleviated” and maybe Getty could raise prices. Given Getty’s new promotion to customers, it looks like price increases are not part of the plan.

How Do Ultra Packs Work?

Customers can purchase the right to download either 5, 10, 15 or 25 images at three different resolutions – High, Medium and Low. The prices vary depending on which resolution they choose. These images can be downloaded one at a time, as needed, and the right to download all the images purchased never expire (as long as the customer signs in to its Ultra Pack account once a year).

The images are available for multiple uses, including print, digital, broadcast and social media. Royalty-free images and videos come with broad perpetual use rights. Editorial images come with 15-year editorial use rights excluding use on print covers. There are no print run or impression limits and no monetary limit on indemnification.

The only minor inconvenience is that if a customer purchases a low-res pack they can only use it to download low-res images. If at sometime in the future, they need a medium or high res image they must either purchase a higher priced pack, or purchase a single image at the a la carte price.

For more about Ultra Pack pricing check out this link.

Pack Price Comparisons

The follow chart shows the number of images in pack, the gross price and the average price per image when the pack price is divided by the number of images. The “Current List Price” is the list price for single image. In the next column is the “Discount” or actual savings, and the final column shows the percent of discount. Volume users get significant discounts.

  Images   Price   Current Discount Percentage
Resolutions Customer Pack Price Per Image   List From Reg. Discount
  Can Use       Prices Price  
High 5 images $2,375 $475   $575 $100 17%
  10 Images $4,500 $450   $575 $125 22%
  15 Images $6,375 $425   $575 $150 26%
  25 Images $10,000 $400   $575 $175 30%
Medium 5 images $325 $325   $375 $50 15%
  10 Images $300 $300   $375 $75 30%
  15 Images $280 $280   $375 $95 25%
  25 Images $260 $260   $375 $115 31%
Low 5 images $800 $160   $175 $15 8%
  10 Images $1,500 $150   $175 $25 14%
  15 Images $2,100 $140   $175 $35 20%
  25 Images $3,250 $130   $175 $45 26%

Copyright © 2016 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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