Getty Images has introduced Ultra Pack pricing which effectively lowers prices on all premium creative Royalty-Free images, Editorial images and Videos by between 8% and 31%. The only images not affected by this price reduction are RM.
Some contributors have speculated that since Corbis has been eliminated as a competitor some of the “competitive pricing pressure should be alleviated” and maybe Getty could raise prices. Given Getty’s new promotion to customers, it looks like price increases are not part of the plan.
How Do Ultra Packs Work?
Customers can purchase the right to download either 5, 10, 15 or 25 images at three different resolutions – High, Medium and Low. The prices vary depending on which resolution they choose. These images can be downloaded one at a time, as needed, and the right to download all the images purchased never expire (as long as the customer signs in to its Ultra Pack account once a year).
The images are available for multiple uses, including print, digital, broadcast and social media. Royalty-free images and videos come with broad perpetual use rights. Editorial images come with 15-year editorial use rights excluding use on print covers. There are no print run or impression limits and no monetary limit on indemnification.
The only minor inconvenience is that if a customer purchases a low-res pack they can only use it to download low-res images. If at sometime in the future, they need a medium or high res image they must either purchase a higher priced pack, or purchase a single image at the a la carte price.
For more about Ultra Pack pricing check out
this link.
Pack Price Comparisons
The follow chart shows the number of images in pack, the gross price and the average price per image when the pack price is divided by the number of images. The “Current List Price” is the list price for single image. In the next column is the “Discount” or actual savings, and the final column shows the percent of discount. Volume users get significant discounts.
| |
Images |
|
Price |
|
Current |
Discount |
Percentage |
| Resolutions |
Customer |
Pack Price |
Per Image |
|
List |
From Reg. |
Discount |
| |
Can Use |
|
|
|
Prices |
Price |
|
| High |
5 images |
$2,375 |
$475 |
|
$575 |
$100 |
17% |
| |
10 Images |
$4,500 |
$450 |
|
$575 |
$125 |
22% |
| |
15 Images |
$6,375 |
$425 |
|
$575 |
$150 |
26% |
| |
25 Images |
$10,000 |
$400 |
|
$575 |
$175 |
30% |
| |
|
|
|
|
|
|
|
| Medium |
5 images |
$325 |
$325 |
|
$375 |
$50 |
15% |
| |
10 Images |
$300 |
$300 |
|
$375 |
$75 |
30% |
| |
15 Images |
$280 |
$280 |
|
$375 |
$95 |
25% |
| |
25 Images |
$260 |
$260 |
|
$375 |
$115 |
31% |
| |
|
|
|
|
|
|
|
| Low |
5 images |
$800 |
$160 |
|
$175 |
$15 |
8% |
| |
10 Images |
$1,500 |
$150 |
|
$175 |
$25 |
14% |
| |
15 Images |
$2,100 |
$140 |
|
$175 |
$35 |
20% |
| |
25 Images |
$3,250 |
$130 |
|
$175 |
$45 |
26% |