Getty Opens China Office

Posted on 11/2/2004 by Jim Pickerell | Printable Version | Comments (0)

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GETTY OPENS CHINA OFFICE





November 2, 2004




Getty Images has announced a major expansion of its global editorial capabilities by establishing the largest photo bureau operating in Beijing, with staff and freelance photographers covering China, Hong Kong and Taiwan.




Simultaneous with its China expansion, Getty Images is adding six editorial image collections to www.gettyimages.com
including some of the most respected sources of editorial content such as Aurora, Christian Science Monitor and National Geographic.


The China-based team of staff and freelance photographers will be led by Andrew Wong, two-time World Press Photo judge and formerly with Reuters. The Beijing team has in-depth experience covering news, sport and entertainment and will support Getty Images in its capacity as Official Photographic Partner of the Beijing Olympic Games in 2008.


"Our presence in China will provide customers around the globe with unparalleled coverage of the world's most populous nation," said Jonathan Klein, CEO and co-founder of Getty Images. "Expansion into China, one of the world's fastest growing economies, is a logical extension of our strategy to grow our editorial business outside of English-speaking countries, where we already enjoy a very strong position."


"To have a photographer of Andrew Wong's caliber join Getty Images is a true indication of the prominence and recognition our company is enjoying in the editorial market," said Richard Ellis, Getty Images vice president of editorial development. "We are leading many innovations in the industry and making it possible for photographers to do their best work."


With the addition of photographers in China, Getty Images employs nearly 100 full-time photojournalists who cover top political, economic, sport and social events worldwide.


New Editorial Partners


The new editorial partners just signed include:


Aurora - A collection of high-quality photojournalism in the areas of news, travel and outdoor adventure sports, as well as cultures and traditions around the world.


CBS Photo Archive -- Images from the CBS Broadcasting network, providing current and historic stills featuring a variety of talent that have appeared on CBS.


Christian Science Monitor - In-depth global news coverage from a non-biased, respected news source.


Focus on Sports - Archival sports photography from around the globe.


PanAfrican News Agency - A source for high-quality, up-to-the-minute news coverage of the African continent.


National Geographic - A collection showcasing imagery from the world-renowned magazine's 116-year history.


Copyright © 2004 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

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