Getty Relaunches

Posted on 1/12/2011 by Jim Pickerell | Printable Version | Comments (0)

Getty Images, Inc., has unveiled its new site, developed for value-conscious small business owners, marketers, graphic designers, web designers and other creative professionals. currently offers 2.5 million royalty free images and illustrations.

Recognizing that today’s small businesses  have limited budgets to enhance how they market themselves to their customers, is a convenient way to access and license images at prices that are among the most competitive in the industry.  Customers may purchase a single image without the necessity of purchasing a package of credits for as little as $1.99 for web use. Credit packages are available in quantities of 5, 10, 25 and 50 images. The images are available in three sizes: Web, 503 x 240 pixels; Web Plus, 720 x 486 pixels and Print, 2202 x 1573 pixels.

The chart below lists the average price per image for each of the three categories depending on the size of the credit package purchased.

  Web Web Plus Print
packages 503 X 240 px 720 x 486 px 2202 x 1573 px
1 images $1.99 $4.99 $7.99
5 images $1.60 $2.60 $3.00
10 images $1.30 $2.00 $2.90
25 images $1.00 $1.92 $2.80
50 images $0.90 $1.80 $2.70

Subscriptions start as low as $19 per week (or $0.19 an image) for 100 downloads per week and can be purchased in 3, 6 or 12 month packages. These subscriptions are ideal for customers who need images on an ongoing basis and at an affordable price. Following the launch, plans to feature new exclusive content weekly, offering customers freshly updated material to meet their ever-changing needs.

In conjunction with the launch of the new, Getty Images conducted a global survey of more than 7,500 new and established image users, to gain a better understanding of their current needs and address usage patterns, budgets, purchasing habits and roles. Key findings from the survey show that small businesses demonstrate a greater need for more images at a lower price:

  • Demand for reasonably-priced digital content is growing due to the increased need (26%) for more images and more Web site or new product development (25%);
  • The majority of image buyers surveyed (64%) are in small businesses under 100 employees;
  • Image buyers often have immediate needs for digital content. Almost half (43%) of those surveyed download images on a daily, few times per week, or weekly basis.
“Recognizing that some of today’s customers have limited budgets to bring their creative projects to life, is a convenient way to access and license affordable imagery in an instant,” says Nick Evans-Lombe, Chief Operating Officer of Getty Images. “ offers 2.5 million images from a wide range of excellent photographers at substantial savings, enabling small businesses to enhance how they market themselves to their customers.”

To support the new enhancements, Getty Images has developed a social media campaign designed to assist small business owners wishing to learn more about the use of imagery, in order to communicate their business point-of-view more effectively. On the official Facebook page, a series of contests will offer small U.S. businesses the chance to win a makeover of their website, landing page, brochure or other marketing elements. 

To enter the contest series, U.S. business owners are encouraged to become a fan of on Facebook. Featured content will also include case studies, a rolling feed of relevant news, informative links and a forum where users can discuss related topics. For more information, please visit,, or

Copyright © 2011 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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