Getty Supplies Visual Trends Info

Posted on 10/3/2013 by Jim Pickerell | Printable Version | Comments (0)

Getty Images’ visual trends publication Curve released their most comprehensive assessment of diversity in advertising to date. The Curve is designed to highlight the latest trends and research into the changing use of visual imagery that depicts social variety. It is also a resource for brands that are looking to create exclusive and progressive communications.

In this edition, the Curve examines how brands can express the diversity of a world in constant flux and brands campaigns have shifted including:
  • How the baby boomer generation are changing the definition of age - a vision that is setting a new tone for marketers to address their needs and wants
    • Clothing brand American Apparel’s latest advertising campaign starred a 61-year-old model to promote its range while McDonald’s takes a different approach by comparing the lifestyles of the younger and older generations in its ‘Parallel Lives’ campaign
  • Use of gay imagery in advertising, particularly growing trend among financial brand
    • General Mills showed support for the community with their Lucky Charms Cereal #LuckyToBe campaign in celebration of Pride Month
  • A rise in images reflecting an array of body types

    • Dove’s thriving “Real Beauty” campaign is an example that heralds a new age of body-positivity and acceptance
Below is an image that expresses The Coming Out of Brands section. You can also see more images showcasing each of these sections here:
Additionally, you can watch an interview with Jarek Carethers, Group Creative Director at UniWorldGroup, who explores what visual trends in diversity mean to brands, here.

Also From Corbis

After you have reviewed the Getty offering you may want to take a look at the latest installment in Corbis' Trends in Sight series, that explores how companies are changing not only the way they work, but the “where” too. From sleek office spaces to remote networking, explore a range of modern business environments that evoke the constant evolution of the workplace.  

Copyright © 2013 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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