Has Microstock Caused Industry Revenue To Decline?

Posted on 1/28/2009 by Jim Pickerell | Printable Version | Comments (3)

Some believe that microstock has resulted in a contraction of total stock-image revenues, but this is not beyond dispute. Though microstock is showing signs of slowing growth, 2009 may still see an overall revenue reduction, as recession pushes buyers to lower-priced images.


Get the Full Article (2 Credits)

Have an Account?

Access to this site is an exclusive benefit for you. Enter your username and password in the form above. If you don't remember your password you can reset it at any time.


Forgot your password?

New to Selling Stock?

Selling Stock is a subscription based on-line newsletter that reports on developing trends in the stock photo industry. It is updated at least twice a month. On-line subscribers receive e-mail notification whenever new stories are posted. Archives containing stories going back to late 1995 are fully available to subscribers.


Copyright © 2009 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

Comments

  • Tim Mcguire Posted Jan 28, 2009
    Jim,

    You make no mention of the new perpetual and broad rights granted in licenses for the use of RF images. That must have created an added negative affect on RM sales in the 90's and early 2000's.

  • Jonathan Ross Posted Jan 28, 2009
    Hi Jim,

    Even being one of the photographers that has made some small investments in Micro I also see that Micro does not look like the same opportunity that was created when Macro RF was introduced. Even in your own numbers if Micro had come into the picture at an average sale price of half of Macro RF as Macro RF had become of Macro RM then maybe there could be room for all three models to work together. I am not sold on the third model but I do believe the future is hard to predict.
    If Micro had just set it's start price at $50 dollars just in the same sense Macro RF did with RM we might have three tiers that can work together and offer the buyer all the price and quality they need and make a strong enough return for the photographer. At the current price point of Micro I think it will be very hard to make a strong income in this new industry for many, I believe the price point must rise but that is not what I am hearing from the Micro agencies.
    One thing to remember is that Micro is here to stay to some extent and it will be important to find a way to work with it or around it to make stock photography your business.

    Two Cents,
    Jonathan Ross

  • Martin Borek Posted Jan 29, 2009
    Dear Jim:
    thank you very much for this analysis. It seeems absolutely right what you say about the market changes- after working in it for almost three decades I feel the same. I believe that Microstock will be used more during the economic crisis. Even on the cover of Germanys important magazine STERN they had used a Microstock picture in a collage. And in other Gruner + Jahr publication I also saw Microstock, too.
    Do you have an idea when RF really started and what brands next to Photodisc were on the market? And were the Clip-Art discs also what we later called RF? And does anybody know exactly when Microstock started and who offered it?
    Best, Klaus

Post Comment

You must log in to post comments.

Stay Connected

Sign up to receive our FREE weekly email listing new stories posted.

Follow Us

Free Stuff

Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More
Where Is The Stock Photo Industry Headed?
For new readers, or those who may have missed some of what I have written over the last few months, the following are a list of stories worth looking at to get a sense of where the industry is headed.
Read More
Photography As A Career
It’s that time of year when high school seniors are waiting for college acceptance letters and thinking about future careers. If you know someone who is thinking about photography as a career you mig...
Read More
2014 Stories You May Have Missed
For many the end of the year is a time to review past experiences and consider whether it makes sense to chart a new course in the year ahead. Stock photography has changed dramatically for professio...
Read More
More Stories In 2014 You May Have Missed
Every so often I put together a list of the most important stories we’ve published in the recent past. If you are engaged in the business of stock photography the links below are to stories that we’v...
Read More
Getty: A Three Month Review
In all the excitement about 35 million FREE images it is worth looking back at some of things that have been happening at Getty Images in the last three months. After watching revenue decline for the...
Read More
State Of Stock Photo Industry: 2013
If you’re looking for an overview of the state of the stock photo industry as of October 2013 the stories listed below are a good place to start. Regular readers of Selling-Stock will have seen all t...
Read More
Education Market Shifts To Digital
If supplying pictures for educational use is a significant part of your business plan you need to be aware of how the market is trending toward digital delivery and how that is likely to affect the p...
Read More

More from Free Stuff