How Important is Image Uniqueness?

Posted on 2/15/2010 by Jim Pickerell | Printable Version | Comments (2)

In "Handshakes, Challenges and Success as a Stock Photographer," John Lund argues that photographers should shoot the old tried-and-true concepts but in a new and different way. As photographers strive to create unique images, it might be instructive to take one concept--handshakes, to follow Lund's example--and understand what the competition is like in the market today.

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Copyright © 2010 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


  • john lund Posted Feb 15, 2010
    Holey Moley! Jim, fascinating info...the more I learn the less I know!



  • Bill Bachmann Posted Feb 15, 2010
    Handshakes may be an exception in this concept.... but I would much prefer to have many, many of my rights managed images sell "only" 300-500 times (but at least 30 of them have sold for a total of over $100,000 in sales --- EACH) than have an image downloaded in Microstock over 2000 times for $2 per download (of which I may make 50 cents each time it "sells" --- and I use that word loosely when it gets $2-4 per "sale").

    Do the math... and also I feel a LOT more professional & artistically inspired selling them for good fees than I would giving them away!!

    Try to stress that, Jim!

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