ImageBrief will be adding a stock search aspect called MyMarketplace in the near future. Right now they are reaching out to their premium photographers to collect images for this service. It is unclear when the actual service will be available for buyers to search, but it will add stock search to the briefing and finding a photographer they can hire directly features they already enjoy.
Right now participation in the MyMarketplace database is only open to premium photographers who pay $499 a year for a bundle of ImageBrief services. Premium photographers get 100% of the fees listed on briefs, assignment fees negotiated or fees collected for the licensing of stock images found on MyMarketplace. The number of premium photographers they will accept is limited.
Premium photographers are promoted to ImageBrief’s network of 8,000 agencies, brands and publishers and receive the following benefits.
Profile & Portfolio Page
Verified briefs in your inbox & app
MyMarketplace with Unlimited Submissions
Auto-tagging Reverse Image Search
Find a Pro Search result priority
1-1 portfolio review
Premium listing to Buyers
Promotion to buyers for assignment
Showcase work via social channels
One of the advantages offered compared to other stock sites is that photographers are not required to keyword their work. ImageBrief offers auto-tagging. They say they have an algorithm that “offers up tags that are incredibly on-point.” Photographers will also have the ability to add their own tags and location information.
ImageBrief also offers a
reverse image search feature that allow buyers to drag/drop a reference image into ImageBrief and find all the similar images that are available in the ImageBrief collection.
Marketplace Pricing
Photographers will be able to submit images that have releases, or ones without releases, and specify if they want to license them as RF or RM. ImageBrief has also announced the prices they will charge for images. The chart below specifics the charges for RF and RM uses and the rights granted for each type of use.
| Royalty Free |
Rights Managed |
| |
|
| Royalty Free Basic |
All Digital Media |
| $250 USD |
$250 USD |
| |
|
| Use it Anywhere |
Includes (all): |
| Royalty Free |
Apps |
| Non-Exclusive |
Email promo |
| Worldwide |
Social Media |
| Forever |
Website |
| File Size: 2,800px @ 72dpi |
Digital Banner Ads |
| |
Web Video |
| Royalty Free Premium |
Blogs |
| $500 USD |
Non-Exclusive |
| |
Worldwide |
| Use it Anywhere |
For 2 years |
| Royalty Free |
File Size: 2,800px @ 72dpi |
| Non-Exclusive |
|
| Worldwide |
Print Editorial |
| Forever |
$250 USD |
| File Size: Largest Available |
|
| |
Editorial use in one of these: |
| Custom License |
Magazine (includes tablet edition) |
| Price Varies |
Newspaper (includes tablet edition) |
| |
Book (includes tablet edition) |
| For any Special License Terms: |
Inside Only, no Covers |
| Exclusivity |
Editorial Only, no Ads |
| Extended Terms |
Up to full page |
| Multiple Categories |
1 issue only (includes tablet edition) |
| |
Non-exclusive |
| |
Worldwide |
| |
For 1 year |
| |
|
| |
Marketing |
| |
$450 USD |
| |
|
| |
Includes (all): |
| |
Direct Mail |
| |
Corporate Report/Presentation |
| |
Sales Giveaway and Business Cards |
| |
Calendar or Greeting Card |
| |
Brochure - Cover + Interior |
| |
Tradeshow Banners + Displays |
| |
Digital Media - Web + Social |
| |
Non-Exclusive |
| |
Worldwide |
| |
For 1 year |
| |
|
| |
Book Covers |
| |
$950 USD |
| |
|
| |
Any Book Cover |
| |
Includes (all): |
| |
Hard Cover |
| |
Paperback |
| |
E-Book |
| |
Audio Book |
| |
Non-Exclusive |
| |
Worldwide |
| |
For 5 years |
| |
|
| |
Advertising |
| |
$1,250 USD |
| |
|
| |
Advertising use in (all): |
| |
Press Ads in Magazine, Newspaper + Trade |
| |
Display - Print + Digital |
| |
Event Advertising - Program, Tickets |
| |
Advertorial in Magazine, Newspaper + Trade |
| |
Digital Media - Web + Social |
| |
Non-Exclusive |
| |
Worldwide |
| |
For 1 Year |
| |
|
| |
Large Format |
| |
$3,000 USD |
| |
|
| |
Out of Home, including: |
| |
Billboard - Print + Digital |
| |
Posters |
| |
Wraps + Walls |
| |
Transit Wraps |
| |
Street Furniture |
| |
Non-Exclusive |
| |
Worldwide |
| |
For 1 year |
The pricing structure they call
Rights Managed isn’t really managed pricing based on actual usage, but much more like Getty's
Rights Ready pricing that Getty launched in August 2006 and killed in 2009. Rights Ready was designed to simplify Rights Managed pricing for the customer, but from a revenue point of view it backfired.
Getty discovered that when the customer’s use was small and for a shorter time period the customer could usually find a less expensive image somewhere else. On the other hand RM customers that had been willing to pay more when their use was extensive loved RR because now they could get the image they needed for much less money. In the end RM sales and revenue declined because the customers could find what they wanted at lower prices and the RR sales didn’t make up for the RM loses.
Some RM photographers have pointed out that often they can get more than $450 for an image that is being used extensively in a marketing campaign and $5,000 to $10,000 or more for extensive use in an advertising campaign.
If you’re considering ImageBrief you might want to take a look at some photographer comments on
Microstock Group.