Find An Image On Bing: What Use Allowed?

Posted on 3/1/2013 by Jim Pickerell | Printable Version | Comments (2)

Anyone who reads the comments on Selling Stock knows that travel photographer Bill Bachmann is a strong advocate of Rights Managed licensing and adamantly opposed to ever making any of his images available as Royalty Free. Imagine his surprise when he discovered that someone had found one of his images on Bing, grabbed it and used it as a background for another photo. And the other photographer was so proud of what he had done that he explained that the image he created was a "Bing Royalty Free background with model added."

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Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


  • Bill Bachmann Posted Mar 4, 2013
    Thank you Jim for bringing this to your readers. You & I searched together for about 1/2 hour to do this research.

    Ideally, Google and Bing (and others) will get word of this and add SOMETHING to the top of searches page that says ..."Hey, these images are NOT FREE!!"

    I hope you will stay on it and I hope to hear from other photographers in this forum that they too will work on educating these search engines. As you said, I never sell my still work for RF or Microstock..... here it looks free to anyone who searches.

    As a footnote, I had a long talk with the photographer who used that image with the nude and he was a nice guy. He apologized and took it down etc. The problem is not him --- it is the conception of so many that if it is on the www it is "easy pickins" free. If a client did that for a big campaign, they would get a letter from my attorney with Copyright Infringement (since I send all my images into Copyright( on the top and a LARGE fee.

    I would love to see more people respond on this issue here.


  • Paula Lumbard Posted Mar 11, 2013
    Thank you Bill for all the work you do to protect rights managed stills and clips. The monetary value of these creative works is being challenged on many fronts. It will not be until the creators and their reps or agents take a stand against devaluing "RM" imagery that we can begin to restore our marketplace.

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