In October after
Image Source acquired Cultura Creative (
see story) the company immediately launched a series of photographer-centered workshops designed to inform top professional photographers of current industry trends.
In addition to photographers currently represented by the two companies, selected top professionals photographers were also invited to these invitation-only events. The first four workshops were held in London, Copenhagen, Munich and New York. Future workshops planned for next year include Los Angeles and Shanghai. These locations not only reflect the newly merged Company’s global reach in distribution and sales, but also its desire to cross-pollinate creativity.
Issues discussed at the workshops include the current 5 key elements to creating successful, on-trend stock photography and image licensing opportunities during times of technological and economic change.
Photographers are briefed by: Anthony Harris, Group Chief Operating Officer; Ashley Jouhar, Group Creative Director and Art Directors from what is now the largest, independent, creative team in the photo industry.
“These workshops offer photographers the very latest guidance on current, best-selling imagery,” said Harris, “and the kinds of imagery and markets that our research suggests that photographers should be looking to address. Our bespoke, hands-on, photographer-centric approach underlines our commitment to shooters in the premium high-end space.”
“We are deeply committed to fostering new talent,” said Jouhar. To that end, the company will not only be investing in and working with the best photographers, but is dedicated to encouraging lesser-known rising stars.”
Other speakers such as Sophie Batterbury, Picture Editor of London’s Independent on Sunday newspaper provide client-side perspective.
Jouhar formerly worked as Senior Art Director and Creative Group Head in McCann Erickson's London office and has also served as Deputy Director of Photography at Getty Images. She commented, “There is a sweet spot of creative excellence and commercial insight that we work with photographers to achieve“.
Previously, the bi-annual Cultura Creative Workshops contributed significantly to the company’s phenomenal growth record over five years. Anthony Harris commented, “There is real opportunity for
skilled, professional photographers who are clearly briefed on client, creative, and market needs“.
Please contact
perngvir@vzntrfbhepr.pbz if you would like to get on the waiting list for the next workshops.