Image Source Increases Royalty Rates To 60%

Posted on 12/6/2012 by Jim Pickerell | Printable Version | Comments (0)

Due to an urgent need for North American imagery produced with a fresh approach Image Source has announced that they will be offering a royalty rate of 60% for all imagery produced in North America and accepted between Dec 1st 2012 and through to Dec 31st 2013. The bonus royalty rate will apply for the lifetime of those images”, added Anthony Harris, the Group’s Chief Operating Officer.

Image Source will also be making significant investment in its creative community, providing added Art Direction across USA, Europe, Japan and Asia and eliminating all service fees to photographers. Upload is now being upgraded so currently represented photographers will be able to indicate North American submissions for their Art Director to review.

Christina Vaughan, Image Source Chief Executive Officer commented “through our brands, Cultura and Image Source, we see that customers have a great appetite for premium images. As an industry, we want to see more quality imagery, we need to invest further in Photographers, we need to innovate. Image Source will lead the way.”

The 60% royalty rate is one of the highest royalties in the industry, a significant move coming not from a start-up, but from an established brand combining an industry-leading international network of over 200 distributors as well as direct sales at

For imagery produced other parts of the world and North American imagery accepted from Jan 1st 2014 onwards the royalty rate will remain the same as is currently set out in contributor agreements. Currently the company receives a very healthy quantity of imagery produced in Europe and thus does not feel the need to offer an incentive for more production from that part of the world.

The recent merger of Image Source and Cultura has created an opportunity to maximize and build on existing benefits for the photographer community which include delivering industry-leading creative intelligence, to on-set art direction out of its European and US offices, to the ability to put photographers’ images in front of more buyers than any other company via an unmatched international network.

The move reflects the company’s dedication to industry innovation and photographic quality. “The increased royalty rate,” says Christina Vaughan, “reflects Image Source’s responsibility as one of the most respected and established stock brands in the world to create a virtuous circle of an active photographer community, industry leading photographer benefits, quality art direction, quality marketing and distribution. All this equates to greater value for our customers and agents, an investment in premium content and a greater return on investment for Photographers. It’s a win-win for all”. is currently the only platform in the industry able to showcase matched still images and motion clips displayed side-by-side for any given keyword search result, enabling creative art buyers to fulfill an integrated multimedia campaign brief in one simple purchase path.

Copyright © 2012 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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