Impressive Income Growth for Stone Photographers

Posted on 6/14/2000 by Jim Pickerell | Printable Version | Comments (0)

315

IMPRESSIVE INCOME GROWTH FOR STONE PHOTOGRAPHERS


June 14, 2000

Between 280 and 300 Stone photographers earned in excess of $10,000 in 1st quarter

2000. Of these between 196 and 210 (70%) had 1st quarter 2000 earnings that were

20% higher that 1st quarter 1999.

Approximately 150 (50% of the 300) Stone photographers saw their earnings increase by

more than 50% in the quarter compared with 1st quarter 1999.

This type of earnings growth would indicate that Stone has a large group of happy

photographers.

Based on information Selling Stock has received in the past from a small sample of

photographers we were very surprised when Getty Images reported that Stone's sales

growth for 1st quarter 2000 was 45% higher on a currency neutral basis than 1st

quarter 1999. Getty Images agreed to provide Selling Stock with additional detail in

order to further explain how this gross sales number is spread among the

photographers.

On the basis of this information it is clear that, in contrast with much of the rest

of the industry, a significant number of Stone photographers are doing extremely

well, both in absolute dollar terms and in the percentage increases. It also seems

evident that wholly owned shoots are not a significant factor in the growth. Another

point worth noting is that the availability of RF through Getty Images is apparently

not killing licensed stock sales. Both RF and RP seem to be able to co-exist and

prosper together.

Getty Images told Selling Stock that, "20 percent of Stone photographers earned

$10,000 or more in the quarter," and that the total number of photographers who

earned in excess of $100 during the quarter was between 1400 and 1500. (It is

understandable that there may be a number of photographers who have images with

Stone, but have not submitted new images in a long time, and whose images still

generate an occasional sale. It is reasonable to exclude these people from the

"active" photographers list for the purpose of this type of calculation.)

It should also be noted that many of these 280-300 photographers are earning much

more than $10,000 per quarter, or much more than $40,000 annually. We did not ask

for, or expect to receive a breakdown of the higher numbers.

Another important factor to consider is what is happening to the 80% of photographers

(1120 to 1200) who earned less than $10,000 in the 1st quarter. About one-third of

this group (370 to 400) saw their earnings rise by more than 20 percent over the

first quarter of 1999. Another (370 to 400) had an earnings rise, but it was less

than 20%. Two thirds of the photographer who earned less than $10,000 in the quarter

saw an increase in their earnings. (In asking Stone to do these calculations we

picked the arbitrary 20% number believing that most photographers would be happy with

a 20% annual growth in sales.)

There were between 566 and 610 photographers (196 to 210 with royalties over $10,000

and 370 to 400 with royalties under $10,000) who had personal income growth from

Stone in excess of 20% on a year to year basis. Keep in mind that this is not all

Getty Images photographers, this is just Stone.

Getty Images stressed that they will not be providing this detail on a regular basis,

but they felt that it was appropriate for a one-time release.


Copyright © 2000 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

Comments

Be the first to comment below.

Post Comment

You must log in to post comments.

Stay Connected

Sign up to receive our FREE weekly email listing new stories posted.

Follow Us

Free Stuff

Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More
Where Is The Stock Photo Industry Headed?
For new readers, or those who may have missed some of what I have written over the last few months, the following are a list of stories worth looking at to get a sense of where the industry is headed.
Read More
Photography As A Career
It’s that time of year when high school seniors are waiting for college acceptance letters and thinking about future careers. If you know someone who is thinking about photography as a career you mig...
Read More
2014 Stories You May Have Missed
For many the end of the year is a time to review past experiences and consider whether it makes sense to chart a new course in the year ahead. Stock photography has changed dramatically for professio...
Read More
More Stories In 2014 You May Have Missed
Every so often I put together a list of the most important stories we’ve published in the recent past. If you are engaged in the business of stock photography the links below are to stories that we’v...
Read More
Getty: A Three Month Review
In all the excitement about 35 million FREE images it is worth looking back at some of things that have been happening at Getty Images in the last three months. After watching revenue decline for the...
Read More
State Of Stock Photo Industry: 2013
If you’re looking for an overview of the state of the stock photo industry as of October 2013 the stories listed below are a good place to start. Regular readers of Selling-Stock will have seen all t...
Read More
Education Market Shifts To Digital
If supplying pictures for educational use is a significant part of your business plan you need to be aware of how the market is trending toward digital delivery and how that is likely to affect the p...
Read More

More from Free Stuff