On his Thoughts of a Bohemian blog
Paul Melcher points out that content is no longer king. Given the rise of amateur photography and the “corpocrates” that regularly license RM imagery for a few dollars, pros are content kings without kingdoms.
Fewer and fewer buyers must have those carefully styled, great, costly to produce images that professionals put their heart and soul into. And when in spite of not needing the image the customer decides he would like to use it anyway, he can often negotiate a very discounted price for its use.
Melcher points out that this is not a “passing storm” and stock agents with exclusive content and the image creators that produce this content will need to listen to the market and build a new kingdom on the “foundation of intelligent humility.”
Read his comments here