Is Pay-Per-View The Future For Web Use?

Posted on 5/19/2014 by Jim Pickerell | Printable Version | Comments (0)

Blend Images and Danita Delimont Stock Photography have recently joined the IMGembed community. IMGembed went live in March 2013 and currently has millions of images in its collection. Previously, we have reported on Getty’s embedding strategy and PressFoto’s ImageRent. IMGembed offers another approach to the pay-per-view strategy for monetizing images.

IMGembed gives web publishers a choice. Publishers can get FREE use for up to 10,000 views of many of the images in the IMGembed collection. IMGembed delivers a file With the image owner’s credit and the IMGembed logo and tracks the views. After 10,000 views paid use kicks in.

Publishers that don’t want to show the owner’s credit or IMGembed watermark can choose the paid option from the beginning. Each image owner sets their own price per 1,000 views. IMGembed does not dictate price. Some image owners have set their price as high as $10 per 1,000 views, but the majority have chosen a price of less than $2 per 1,000 views.

IMGembed tracks each visit to a page (URL) where the image is shown. Image owners are given real time analytics on use. IMGembed will not track the web address of the person who actually views the image, as there are privacy issues with that tactic. The company is focused entirely on online uses that can be tracked and does not support print uses.

As part of an ongoing program to help photo agencies gain access to online publishers through its unique platform technology and audience, IMGembed seeks to expand the types of images that are made available to bloggers and other online publishers. “We’re very pleased to have Blend and Danita Delimont as part of the IMGembed community”, said Robert Henson, VP of Business Development at IMGembed. “They recognize how images are being consumed online, and how our product aligns with publishers needs. Making their professional images available to a new audience through IMGembed can provide growth to their core commercial businesses.”

Photo agencies have the added benefit of control by being on the IMGembed platform. They can see who is using their images, and affect accessibility and updates to their images in real time. Online publishers gain access to commercially compelling imagery on a pay per use basis, which further enhances their publications.

Added Robert Henson, “IMGembed is committed to creating a high value exchange within media publishing, and allowing broad participation for creators and publishers. Having more established media companies participate on our platform underscores this value, and we’re looking forward to adding more in the months to come.”

Copyright © 2014 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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