Is Shutterstock’s Valuation Realistic?

Posted on 7/15/2013 by Jim Pickerell | Printable Version | Comments (2)

Over the weekend, Seeking Alpha (SA) published an article aimed at the investment community entitled, “Shutterstock Valuation Makes Me Shudder.” The points made in this article are well worth considering, not only for investors, but for anyone interested in earning a living in the business of stock photography.


Get the Full Article (2 Credits)

Have an Account?

Access to this site is an exclusive benefit for you. Enter your username and password in the form above. If you don't remember your password you can reset it at any time.


Forgot your password?

New to Selling Stock?

Selling Stock is a subscription based on-line newsletter that reports on developing trends in the stock photo industry. It is updated at least twice a month. On-line subscribers receive e-mail notification whenever new stories are posted. Archives containing stories going back to late 1995 are fully available to subscribers.


Copyright © 2013 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

Comments

  • Ellen Boughn Posted Jul 15, 2013
    I agree somewhat with your position Jim...but there are other incorrect assumptions in addition to the ones you pointed out. Further I am always suspect of anonymous authors.

  • Alfonso Gutierrez Posted Jul 21, 2013
    In photography a wide-angle lens is used to have a wider look of a scene. In my opinion those of us that are involved in stock photography business daily we suffer from excessive tele-lens vision that by definition it gives a closer look on the subject.

    I like the "Seeking Alpha" article and I don´t give too much importance to anonymous authors if what they say makes sense, and it makes sense. Your article concentrate too much in the existing models and players and it does not speculate in future models or competition and it is a pity because the article anticipates the future, a future that those of us that still are licensing images are worrying about, and the article says it all:

    "Consider Google (GOOG) and even Amazon as great examples. Google actually could pay for content while using advertising sales to drive the revenue side of the business, and offer the content for free or at an extremely reduced price. The point being, if these behemoths sense that they can leverage their best in class technology and brands, any company would not stand a chance."

    Therefore all this is not about how many downloads or if the subscriptions is going to be a lot cheaper tomorrow (tele-lens), but more in the the future of the photography business model (wide-angle) because I´m among those that thinks that our future is in the hands of those that could eventually be paying for the contents at a fix (low) price but profiting from services and advertising revenue.

    In other words photography is at the threshold of a monumental change, the same that we assisted when Getty entered in the market in 1996, or the raise of Royalty Free in the early 2000´s however what we have learned after many years is that in stock photography everything that goes up will eventually stabilize and decline. The question is how to survive in the meantime and whether you can keep your business operative in such new environment.


Post Comment

You must log in to post comments.

Stay Connected

Sign up to receive our FREE weekly email listing new stories posted.

Follow Us

Free Stuff

Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More
Where Is The Stock Photo Industry Headed?
For new readers, or those who may have missed some of what I have written over the last few months, the following are a list of stories worth looking at to get a sense of where the industry is headed.
Read More
Photography As A Career
It’s that time of year when high school seniors are waiting for college acceptance letters and thinking about future careers. If you know someone who is thinking about photography as a career you mig...
Read More
2014 Stories You May Have Missed
For many the end of the year is a time to review past experiences and consider whether it makes sense to chart a new course in the year ahead. Stock photography has changed dramatically for professio...
Read More
More Stories In 2014 You May Have Missed
Every so often I put together a list of the most important stories we’ve published in the recent past. If you are engaged in the business of stock photography the links below are to stories that we’v...
Read More
Getty: A Three Month Review
In all the excitement about 35 million FREE images it is worth looking back at some of things that have been happening at Getty Images in the last three months. After watching revenue decline for the...
Read More
State Of Stock Photo Industry: 2013
If you’re looking for an overview of the state of the stock photo industry as of October 2013 the stories listed below are a good place to start. Regular readers of Selling-Stock will have seen all t...
Read More
Education Market Shifts To Digital
If supplying pictures for educational use is a significant part of your business plan you need to be aware of how the market is trending toward digital delivery and how that is likely to affect the p...
Read More

More from Free Stuff