Is There a Long Tail Among Photo Buyers?
Posted on 3/17/2009 by Jim Pickerell | Printable Version |
The long-tail theory is indeed about inventory and not pricing. Andersons theory is based on giving away things that are abundant in order to get customers' attention and draw them back to buy scarce, unique and relatively controlled items. That does not work in stock photography, where there is no way to determine what is abundant and what is scarce in advance. Still, the long tail exists in stock licensing, and it is entirely the domain of microstock companies, making the discussion inextricably tied to how images are priced.
Copyright © 2009 Jim Pickerell
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