Is Volume Production Necessary To Grow Revenue?
Posted on 5/28/2014 by Jim Pickerell | Printable Version |
Most agencies are constantly trying to add new images to their collections, but a huge percentage of the images they already have are never licensed. Photographers are constantly encouraged to produce more and better pictures. If they cut back on production sales often decline. Since there is no way to be sure what customers will want in the future, agencies hope that if they keep adding new images they will eventually stumble onto something a future customer will want to buy.
Copyright © 2014 Jim Pickerell
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