JupiterImages Buys Workbookstock

Posted on 6/6/2006 by Jim Pickerell | Printable Version | Comments (0)

Jupiterimages has acquired all the shares of Workbook Inc. from Alexis Scott giving it control of workbookstock.com. Simultaneously, Alexis Scott purchased back from Jupiterimages the print directories, Workbook.com and all the other products that help generate assignments for photographers and illustrators.

One of the things that complicated this transaction was that Workbook Inc. owned two really separate lines of business. One is workbookstock.com that represents 231,268 images from 28 RM distributors and 9 RF collections. In addition a significant portion of the images were supplied by photographers directly to Workbookstock's Co-op Stock brand. The other division focused primarily on the publishing of print directories where photographers and illustrators could promote their work.

Jupiterimages is very interested in the stock photography business, but the directory business does not really fit with its business model. On the other hand, Alexis Scott was very interested in continuing to operate the directory business which she established 28 years ago with the publication of the company's first directory of creative talent.

Alan M. Meckler, Chairman and CEO of Jupitermedia Corporation said, "with the addition of Workbook Stock and its high-end rights-managed images, Jupiterimages has strengthened and solidified its position in the rights managed marketplace. We anticipate significant marketing and business synergies between Workbook Stock and our previously purchased PictureArts collections."

Workbookstock pays royalties to photographers and distributors on virtually all its collections so this purchase does nothing to add to Jupiterimages' collection of wholly owned content.

Now that Jupiter owns it, this portal is likely to lose some of the images workbookstock currently represents such as the RF brands Medio Images, Stockbyte and StockDisc that are owned by Getty Images. Getty will certainly pull these brands off the site as soon as their contracts expire. Getty had also been representing about 7,000 ofWorkbookstock's images and is expected to terminate that association. It is not clear how much revenue either Jupiterimages or Getty is likely to lose from these moves.

In explaining why she decided to sell the stock photography business Alexis Scott said, "I just felt that one needed more and more capital to compete effectively. Given the large sales staff that Jupiterimages has marketing their images I feel that our contributors will do incredibly well with Jupiterimages."

All the Wookbook Stock employees will be retained by Jupiterimages. All operations will remain in the current offices for three or four months and then move to Pasadena where the PictureArts division of Jupiterimages is currently located.

It is expected that after the initial three or four months there will be a hot link to a new workbookstockimages site and later to the Jupiterimages site. Eventually all images will probably be integrated into the Jupiterimages brand as Jupiter is currently doing with its PictureQuest brand. Many of the images currently represented by workbookstock are also available on other Jupiterimages sites such as PictureQuest. It seems likely that the combined revenue these suppliers have been receiving will drop slightly once the sites are integrated.


Copyright © 2006 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

Comments

Be the first to comment below.

Post Comment

You must log in to post comments.

Stay Connected

Sign up to receive our FREE weekly email listing new stories posted.

Follow Us

Free Stuff

Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More
Where Is The Stock Photo Industry Headed?
For new readers, or those who may have missed some of what I have written over the last few months, the following are a list of stories worth looking at to get a sense of where the industry is headed.
Read More
Photography As A Career
It’s that time of year when high school seniors are waiting for college acceptance letters and thinking about future careers. If you know someone who is thinking about photography as a career you mig...
Read More
2014 Stories You May Have Missed
For many the end of the year is a time to review past experiences and consider whether it makes sense to chart a new course in the year ahead. Stock photography has changed dramatically for professio...
Read More
More Stories In 2014 You May Have Missed
Every so often I put together a list of the most important stories we’ve published in the recent past. If you are engaged in the business of stock photography the links below are to stories that we’v...
Read More
Getty: A Three Month Review
In all the excitement about 35 million FREE images it is worth looking back at some of things that have been happening at Getty Images in the last three months. After watching revenue decline for the...
Read More
State Of Stock Photo Industry: 2013
If you’re looking for an overview of the state of the stock photo industry as of October 2013 the stories listed below are a good place to start. Regular readers of Selling-Stock will have seen all t...
Read More
Education Market Shifts To Digital
If supplying pictures for educational use is a significant part of your business plan you need to be aware of how the market is trending toward digital delivery and how that is likely to affect the p...
Read More

More from Free Stuff