Jupitermedia Acquires Hemera

Posted on 11/18/2004 by Jim Pickerell | Printable Version | Comments (0)



November 18, 2004

Jupitermedia Corporation has announced that its wholly-owned subsidiary JupiterImages Corporation has acquired all of Hemera Technologies Inc. ( www.hemera.com )
for approximately U.S. $7.3 million in cash. Hemera Technologies. Hemera is based in Gatineau, Quebec, Canada and sells RF images on CD and DVD as well as by download over the Internet, individually or through subscription, through its Ablestock.com ( www.ablestock.com )
and ImageExpress.com ( www.imageexpress.com ) Web sites.

"The acquisition of Hemera's images and business operations solidifies JupiterImage's position as one of the largest organizations in the business of selling royalty free digital images by download or online subscription" stated Alan M. Meckler, Chairman and CEO of Jupitermedia Corporation. "Hemera's collection of over 600,000 wholly owned digitized images, which includes photos, photo objects and clipart, increases our position as the largest owner of wholly owned digitized images in the world. We anticipate significant marketing and business synergies between the Hemera business and image assets and our JupiterImages division as well as our other Jupitermedia properties. We expect that this acquisition will be accretive to our earnings and cash flows," added Meckler.

Based on the acquisition price I estimate that gross annual revenues of Hemera were in the range of $3.5 to $4 million. The photography and illustration brands they now control -- Comstock, Art Today and Thinkstock and Hemera - should generate in excess of $30 million in 2005. On the other hand, I fully expect them to add significant additional content and acquire additional brands in the coming year.

Jupitermedia is now unquestionably the leading seller of images through subscription in the world. I believe that close to $20 million of their revenue next year will be generated through subscriptions. The only remaining subscription brand of any size that Jupitermedia does not own is Liquid Library ( www.liquidlibrary.com ).
This brand is part of the Creatas/Dynamic Graphics group.

Copyright © 2004 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  


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