Looking Ahead: Accepting Industry Changes

Posted on 5/22/2008 by Jim Pickerell | Printable Version | Comments (0)

In a recent speech to business leaders in Atlanta, Carly Fiorina, former Hewlett Packard CEO, said today's leaders need to look beyond quarterly financial reports and other backward-looking indicators and focus on the pace of innovation in their industries and the diversity of their customer base.

She emphasized that decisions to move in new directions will often need to be made sooner rather than later. As an example, she cited HP's decision to buy Compaq in 2001. This was done amid a slowing economy that ground to a halt on Sept. 11, a week after the announcement. She compared that decision with Kodak's delays in accepting that the photo industry was going digital.

"We made the hard moves in time, so by the time the economy started to pick up again, we were a different company, and that was clearly reflected in Hewlett-Packard's long-term success," she said. "Kodak made the move too late."

Stock-photo industry leaders need to take her advice to heart.

Not only is the industry faced with "going digital," but as a result, it is experiencing dramatic changes in its customer and supplier bases. The early adopters and adapters to these changes are likely to be the eventual winners in a changing media landscape. The procrastinators may well end up like Kodak.

"If businesses only look in the rearview mirror, they will miss the season of change," Fiorina said.

Copyright © 2008 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  


Be the first to comment below.

Post Comment

You must log in to post comments.

Stay Connected

Sign up to receive our FREE weekly email listing new stories posted.

Follow Us

Free Stuff

Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More
Where Is The Stock Photo Industry Headed?
For new readers, or those who may have missed some of what I have written over the last few months, the following are a list of stories worth looking at to get a sense of where the industry is headed.
Read More
Photography As A Career
It’s that time of year when high school seniors are waiting for college acceptance letters and thinking about future careers. If you know someone who is thinking about photography as a career you mig...
Read More
2014 Stories You May Have Missed
For many the end of the year is a time to review past experiences and consider whether it makes sense to chart a new course in the year ahead. Stock photography has changed dramatically for professio...
Read More
More Stories In 2014 You May Have Missed
Every so often I put together a list of the most important stories we’ve published in the recent past. If you are engaged in the business of stock photography the links below are to stories that we’v...
Read More
Getty: A Three Month Review
In all the excitement about 35 million FREE images it is worth looking back at some of things that have been happening at Getty Images in the last three months. After watching revenue decline for the...
Read More
State Of Stock Photo Industry: 2013
If you’re looking for an overview of the state of the stock photo industry as of October 2013 the stories listed below are a good place to start. Regular readers of Selling-Stock will have seen all t...
Read More

More from Free Stuff