Major League Baseball Extends Contract With Getty

Posted on 9/13/2013 by Jim Pickerell | Printable Version | Comments (0)

Major League Baseball Properties (MLBP) and global digital media company Getty Images today announced a long-term extension of their successful partnership. Getty Images will continue to serve as the exclusive commercial photography partner of Major League Baseball (MLB) and exclusive licensor of the entire MLB image archive. Under the terms of the partnership, which began in 2004, Getty Images will continue to capture America’s National Pastime and provide MLB, the 30 clubs, MLB business partners, fans and the global media immediate access to a vast collection of unique and historic baseball imagery.

Getty Images is recognized worldwide for having the best photographers, access and distribution platforms – and photographs every MLB game, providing 100 percent coverage for Major League Baseball fans around the world. As the global leader in sports photography, Getty Images continues to expand its baseball offering under this partnership, including a full suite of services from licensing and rights management, to hosting and managing the vast and expanding collection of MLB imagery. To meet the demands of the global sport, Getty Images photographers captured over 275,000 images during the 2012 season and are on pace to increase that figure by more than 20 percent in 2013.

“At Getty Images, we are huge fans of baseball and are thrilled to continue our partnership with Major League Baseball Properties and to bring our unrivaled photography, access and distribution to customers and fans worldwide,” said Getty Images Co-founder and CEO Jonathan Klein. “We look forward to delivering up-to-the minute coverage of every Major League Baseball game and to creating a robust archive that preserves the legacy of baseball for future generations.”

Tim Brosnan, Executive Vice President, Business, Major League Baseball, commented, “Every pitch in every game across Major League Baseball carries with it the potential for history, and Getty Images is there to document it with us every step of the way,” Brosnan said. “Ensuring access to the highest quality photography for our Clubs, the media and our fans is more important than ever before, and Getty Images is the best in the business.”

Getty Images will continue to photograph MLB games and promotional events during the regular season, Postseason and World Series, as well as fan and entertainment events throughout the year. The defining moments captured by Getty Images’ team of award-winning photographers showcase America’s National Pastime to fans around the world and Getty Images will continue to curate one of the most significant collections of MLB imagery available today.

The MLB image archive features the game’s legendary athletes and teams, as well as photos of its greatest plays, and is a historical testament to baseball’s enduring popularity. The Getty Images MLB archive currently includes more than 1.4 million images.

Getty Images’ commitment to sports photography is unparalleled. In addition to the partnership with MLBP, the company is the official partner to more than 50 sports governing bodies, leagues and clubs, including the USOC, PGA Tour, NASCAR, NBA, NHL, Manchester United and many other English premier league clubs. Getty Images is also the Official Photographic Agency of the IOC, Authorized Photographic Agency of FIFA and Principal Photographic Supplier to UEFA. Getty Images’ complete MLB collection can be viewed online at

Copyright © 2013 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


Be the first to comment below.

Post Comment

Please log in or create an account to post comments.

Stay Connected

Sign up to receive email notification when new stories are posted.

Follow Us

Free Stuff

Stock Photo Pricing: The Future
In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy ...
Read More
Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More

More from Free Stuff