Both
Adobe and
Shutterstock have recently posted information on tends they have spotted that they think will continue to build in 2016.
Shutterstock says that over the past 12 months, they saw many of the
predicted trends from 2015 come to life in brand campaigns and marketing activities around the web. They have identified 16 trends that they believe will shape the digital marketing scene in 2016. These trends include:
1 – Branded Video Makes a Long Play
2 – Visual Assets Drive E-Commerce
3 – The Internet of (Every)Things
4 – Instagram Advertising Unleashed
5 – Celebrity Influencer Marketing
6 - Data Scientists
7 – Adapting to NextGen Social
8 – Moving on From Millennials
9 – Coming to You Live (Stream)
10 – Adapting to Ad Blockers
11 – Trying on Wearable Tech
12 – Marketing & Sales: Together at Last
13 – The Changing Face of Content
14 – Native Ads Take to the Airways
15 – Relationship Marketing
16 – Acing the Marketing Test
For detailed explanations of the entire list check out
this link.
The tends Adobe discusses in its release include:
1 -Tech Turns Cool
2 -Rise of New Aesthetics
3 -New Perspective Portraits
4 -Color Consistency
5 -High-Impact Aerial
6 - Current Affairs
7 - Low Poly Style
To read Adobe’s full explanation of these trends check out
this link.