Memoto Camera: Recording Every Moment

Posted on 11/28/2012 by Jim Pickerell | Printable Version | Comments (3)

Think there are too many pictures on the Internet. The number is about to explode. About a year ago a team of Sweden’s most innovative and experienced entrepreneurs, its foremost camera electronics engineer, and an industrial designer decided people needed an easier way to create searchable, shareable memories. They believe we tend to forget some of the best things we experience because there is no record. They set out to change all that and started Memoto, a company with the goal of giving everyone true photographic memory.

They developed a camera, about the size of a postage stamp, that automatically captures every special moment of your life – even before you realize how special it is -- and stores two 5mp images a minute in the cloud. The camera connects to your clothing with a small stainless steel metal clip.

So why would anyone want that many pictures of what they do every day. Assuming you sleep 8 hours a day and the camera is not taking pictures during that period, you would produce about 1,960 frames in a 24-hour period. Who is going to edit that number of images? Who will ever look at them? New features give the user the ability to bookmark specific photos by quickly tapping the camera after a special moment. Users will also be able to adjust the time interval between photos.

When it came time to actually build the camera the team decided they needed $50,000 in development money. On October 23, 2012 they launched a Kickstarter project to raise the funds.

So far 2,768 backers have pledged $538,825. Yes, there is interest out there. The development team expects to deliver the first cameras in early 2013. Cameras will be available in Graphic gray, Artic white and Memoto orange for $279. The fund raising campaign ends November 30, 2012 and for the last two days on Kickstarter, Memoto will be offering the camera at the discounted price of $249.

Memoto developers are working on a wide-angle camera lens, a waterproof case and a Wi-Fi dock.

Copyright © 2012 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


  • Bill Bachmann Posted Nov 29, 2012
    HELP..... we are drowning in bad images!

  • david sanger Posted Nov 29, 2012
    Bill, this is a consumer product. There's no need for the photos to be "good". Aside from being made by a "camera" they bear no relation to what we do.

  • Sylvie Fodor Posted Dec 3, 2012
    There is interest in investing the money into a project, but it doesn't mean there will be any interest in buying the product ... That needs to be seen. As a gadget for teenagers, it will depend on the price it is sold.

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