Microstock Image Revenue Will Decline

Posted on 6/17/2015 by Jim Pickerell | Printable Version | Comments (3)

Thanks to Adobe Stock gross microstock revenue will start to decline. Let me explain why. I estimate that about $143 million of Shutterstock’s 2014 revenue came from subscription and that there were about 114 million subscription downloads. It all those customers were to switch to Adobe Stock they could probably get all the images they need for $43 million or less and save $100 million annually. Check out the numbers.


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Copyright © 2015 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

Comments

  • Michael Runkel Posted Jun 17, 2015
    I always wondered who is willing to be a Microstock photographer, but under those circumstances taking stock pics is an economical suicide and I really wonder who will take stock photos in the future!

  • Jim Pickerell Posted Jun 18, 2015
    Michael:

    A significant and growing percentage of stock photos are produced by people who have little or no interest in earning money from their images. They just want to show their images to others.

  • Bill Bachmann Posted Nov 21, 2015
    I have believed always that my images -- and anyones! -- are worth way more than Microstock. I would rather drive a truck than give my photos away for $1 and get 20 cents of that sale. Wake up, photographers. Sell your images for value and you will be perceived as having value! ---- www.billbachmann.com


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