has added over 30,000 preview clips from the archives of NBC News to its search platform of over 1.8 million stock footage clips.
Through this developing alliance, Footage.net users will be able to screen preview clips from NBCUniversalArchives.com stock footage collection, and NBC News will reach a new and growing user base worldwide for its stock footage licensing business.
“Our goal is to share historical and current news footage shot by NBC News with new audiences and new markets,” said Clara Fon-Sing, VP & General Manager of NBC News Archives Sales and Strategy. "We are opening our archives giving producers access to content never seen before to tell their stories. At the same time, we are making large amounts of video from our archives available online on multiple platforms to optimize the reach of our archival clips. We are excited to partner with Footage.net and further expose the quality and breadth of our content to creative professionals worldwide.”
“NBC News Archives is a leader in the stock footage business,” said David Seevers, Footage.net’s Chief Marketing Officer. “Under Clara’s leadership, they’ve improved the quality of their content and services, released previously unexploited material and tapped content from other brands in the NBCUniversal family such as Telemundo, The Weather Channel and local TV stations. They’re leveraging technology to reach new customers, introducing new business models and entering new markets, and we’re thrilled to be a part of their growth strategy and really excited about bringing their outstanding content to our user base.”
NBC News Archives is distributing its content more widely and launched one of the first news archives fully e-commerce enabled websites (nbcuniversalarchives.com
) in 2011. “While our content is more readily available online today for professionals to search, screen and select clips, our team in New York remains focused on working with clients to deliver highly customized service and expert research to exploit over 70 years of content from one of the world’s most respected news collection”, added Clara Fon-Sing.
Footage.net has grown rapidly over the last several years to become one of the world’s largest and most comprehensive online stock footage databases. NBC News Archives’ clips will be available for screening through Footage.net alongside motion content from some of the world’s most prestigious footage companies, including Getty Images, FootageBank, Framepool, and CNN ImageSource.