Newspaper Revenues Plunge in '07

Posted on 4/1/2008 by Jim Pickerell | Printable Version | Comments (0)


Total U.S. newspaper revenue in 2007 was down $3.9 billion compared to 2006, the second-worst drop since the industry started tracking overall revenue in 1950. The drop in 2006, compared to 2005, was only $167,000. Before that, combined print and Internet revenue was up each year. Even when newspapers add their rapidly growing Internet revenues to print they cannot stave off an overall decline.


The Newspaper Association of America reports that 2007 print advertising dropped 9.4% -- from $46,611 billion in 2006 to $42.209 billion in 2007. Print’s revenue has not been that low since 1997. Forecasters are predicting an even worse 2008.


Copyright © 2008 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

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