November 2000 Selling Stock

Posted on 11/10/2000 by Jim Pickerell | Printable Version | Comments (0)

353

NOVEMBER 2000 SELLING STOCK


Volume 11, Number 2


©2000 Jim Pickerell - SELLING STOCK is written and

published by Jim

Pickerell six times a year. The annual subscription rate is $80.00 to have the printed

version mailed to you. The on-line version is $72.00 per year. Subscriptions may be

obtained by writing Jim Pickerell, 110 Frederick Avenue, Suite A, Rockville,

MD 20850, phone 301-251-0720, fax 301-309-0941, e-mail: jim@chd.com. All rights

are reserved and no information contained herein may be reporduced in any

manner whatsoever without written permission of the editor. Jim Pickerell is also

co-owner of Stock Connection, a stock agency. In addition, he is co-author

with Cheryl Pickerell of Negotiating Stock Photo Prices, a guide to pricing

stock photo usages.

Thought For The Month

Lesson from Exactly.com: It's not enough to have a bunch of well known photographers

that say your great. It's necessary to have a business plan that works.


Story 350

GETTY HAS SLOW GROWTH IN THIRD QUARTER

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November 1, 2000 - Getty Images, Inc. reported 3rd quarter 2000 revenue of

$127 million, up from $123.6 million for the 2nd quarter, or a 2.75% increase for the

quarter.

For the first three quarters of 2000 the revenues have been $104.8, $123.6 and $127

million. Getty has advised investors that they expect sales to be in the range of

$133 to $135 million for the fourth quarter which would result in gross revenue for

the year of about $490.4 million. It should be noted that the big jump in second

quarter growth included the acquisition of VCG.

Getty's gross sales for 1999 were $247.8 million but this included only 38 days of

TIB revenue and none of VCG. The 2000 revenue will include a full year of the TIB

brand and over nine months of the VCG brand.

E-commerce

E-commerce revenues were $44.9 million and represented 35% of the total sales for the

Company. For the first three quarters E-commerce revenues have been steadily rising

from $31.5 to $38.3 and $44.9 million respectively. If e-commerce revenue remains

at the same 35% for the 4th quarter the total e-commerce revenue for 2000 would be

approximately $162 million. Based on the steady growth they have experienced, I

would expect that the final number would be somewhat higher than this.

CEO Jonathan Klein said that nearly 40% of Stone's 3rd Quarter revenue was from

e-commerce sales. In September more than half of Stone's North American sales were

transacted on the Internet. It should be noted that in e-commerce sales there may be

an element of negotiation rather than deriving all prices from a fixed on-line price

schedule. In addition the client may be invoiced rather than being required to make

automatic payment by credit card.

Just under 20% of sales for The Image Bank collection took place on the web site in

the 3rd Quarter. A full e-commerce web site for FPG images was rolled out in late

October.

Adding To The Collection

In his conference call to investors CEO Jonathan Klein reported that they had

completed the editing of the TIB files and that most of the images were already

available on the Gettyone site. He also indicated that the integration of the VCG

files is ahead of schedule and is expected to be completed before the end of the

year.

When asked how many images they expected to add in the future Klein said they had

approximately 1.2 million images in the system now. Ninety percent of sales come

from 500,000 of these images and 80% of sales come from about 250,000 images from the

four major brands - Stone, TIB, VCG and PhotoDisc.

He also indicated that in the four major advertising brand categories they expect to

add about 15,000 images per-brand, per-year for the next three to five years. These

four brands represent 80% of their sales.

In the historical collections that they wholly own they will be adding 100,000 to

200,000 new images per-year in the next three years. In news, sports and other

photojournalistic area they expect to add 3,000 to 4,000 images a week given the

nature of the editorial market. Klein pointed out that the files sizes of these

images will be much smaller than 48MB and thus cost them much less than $45 per image

to input and store.

Price Increase

Klein said the average per-image price for the Stone brand in North America was $640.

This is up from just over $550 about a year ago and approximately $400 when Getty

acquired Stone in 1997. They instituted a price increase at Stone, PhotoDisc and

other key brands in early September, but because it came at the end of the quarter it

did not have a strong influence on 3rd Quarter revenue. However, they have seen no

resistance to these new prices or reduced volume as a result of the increased prices.

In his speech at Photo+Expo, Mark Getty said the average transaction at Stone was

around $1500 meaning that they sell about 2.34 images per transaction.

Klein acknowledged that the average per image price is lower in other parts of the

world than in North America. He also said that the average price for an advertising

image sold through Stone in North America is over $800 and that the average per-image

price for one sold to the Publishing market is under $200 in North America.

Registered Users

The total number of registered users has risen to approximately 1.1 million. Over

40% of those registered on Gettyone.com are new customers to Getty Images.

Closing Offices

During 2000 Getty Images has closed 11 offices and eliminated over 400 positions.

However, during that same period they have also created many new positions,

particularly in technology, to support their growing infrastructure of websites.

Thus, on March 22nd they reported that their total number of employees was

approximately 2,600 and in November the number remains at 2,600. Their highest

staffing during the year was approximately 2,800 employees.

It has been argued that by selling through the Internet fewer people will be needed

to conduct business. At Getty that does not seem to be the case at the present time.

While different skills may be needed the overall numbers appear to remain

essentially the same.

Breakdown of 3rd Quarter Revenue

In the 3rd Quarter 56% of revenue came from North America, 35% from Europe and 9%

from the Rest of the World. The percentage from Europe was affected by the weak

Euro. On a currency neutral basis Europe would represent a larger percent of total

sales.

Klein said that PhotoDisc royalty free sales continue to grow at about 20% on an

annual basis and that the vast majority of those sales are in North America. They

are trying to do more to extend this brand to other parts of the world.

Thomas Weisel Partners is estimating that Getty's revenue for 2001 could exceed $600

million which would be consistent with at 20% to 22% annual revenue growth.

Revenue for the third quarter of 2000 increased 109 percent over the third quarter of

1999 to $127 million. Organic revenue growth, excluding all acquisitions made in the

last twelve months, was 37 percent and was 42 percent on a currency neutral basis.

This is the third quarter in succession in which organic revenue growth has exceeded

30 percent.

EBITDA increased 250 percent over the third quarter of 1999 to $27.4 million. The

EBITDA margin increased from 12.9 percent in the third quarter of 1999 to 21.6

percent.

After tax cash flow per share was 37 cents, compared with 17 cents per share in the

third quarter of 1999. Loss per share before integration and restructuring charges

was 48 cents in the quarter, down from a loss of 56 cents in the third quarter of

1999 and net loss per share after integration and restructuring was 52 cents, down

from 69 cents in the third quarter of 1999.

Getty plans to make Art.com, its consumer business, profitable on an EBITDA basis in

2001. They expect the integration of the businesses they have acquired to be

completed by the 2nd Quarter of 2001.


Story 341

EXPRESS PRICING DIES

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October 11, 2000 - Discount prices don't always result in an increased volume

of sales as SuperStock discovered recently.

SuperStock Cancels Express Pricing

SuperStock has canceled the Express Pricing strategy they adopted in January and

returned to traditional pricing. (See Story 276 on our on-line site.)

Gary Elsner, COO of Superstock, said, "We discovered that while customers care about

price, it is only at the final moment of the purchasing process."

"The first priority of picture buyers is to find the right image for their project.

What we learned is that they will use a variety of sources in the initial selection

process. When they find the image they want, then they deal with the pricing issues."

"We tried to add value by offering a simpler, easier way to purchase imagery, but it

didn't attract the customers. The buyers were unwilling to base their choice of image

providers solely on price."

Let me repeat, so you don't miss it. THE BUYERS WERE UNWILLING TO BASE THEIR CHOICE

OF IMAGE PROVIDERS SOLELY ON PRICE.

"The final confirming factor that Express Pricing wasn't a useful strategy is that we

dropped it in August, went back to our old more complicated methods of pricing, and

so far most of our customers haven't picked up on the fact that there has been a

change," Elsner continued.

Some SuperStock photographers report that their royalties have dropped more than 40%

recently.

"The results did not justify continuing this experiment," Elsner said.

Cutrate Royalty Free

On the other hand, it seems that some in the industry never get the message.

PhotoSpin believes that Royalty Free photos are too expensive. They have launched a

new subscription service that dramatically lowers the prices they charge for RF

images when compared with the prices of their competitors.

Customers can now pay a single $99 per year subscription fee for unlimited access to

low resolution files of PhotoSpin's entire library of over 15,000 images. In addition

PhotoSpin expects to add 1,000 new images per month to this library and these will be

included in the subscription price.

For $199 per year customers can get a key to the full PhotoSpin collection, including

high-resolution, print-ready images and illustrations, and the complete library of

video clips, audio files, fonts and more.

There is also a FREE tier that gives interested customers limited access to the

PhotoSpin collection. (On the site it is hard to figure out what is available for

free, but at these prices who cares?)

"There is a huge need for this kind of service," says Val Gelineau, the CEO and

co-founder of PhotoSpin. "No one else is providing an open-ended 12-month ticket to

an entire library of high-quality images targeted towards professionals."

One of the many problems with this model is that graphic designers and ad agencies

who typically use RF bill the fees back to client projects. How will these buyers

bill a "subscription fee"? PhotoSpin may be moving toward the SOHO (small office/home

office) market which is not typical of what is generally happening in RF.

The PhotoSpin collection includes award-winning photographs, illustrations, video

clips, sound files, fonts, and more. PhotoSpin's OEM clients include MetaCreations,

Live Picture, Microsoft, Encad, Artville, Ulead, WebUtilities.com, Altamira Group,

Scream Design, Andyart.com, PixoArts, KGA and ScanSoft.

What About The High End?

Keep in mind Getty is now saying that the average price for a Stone image in North

America is $640. Stock Connection reported a couple months ago that the average

price for the images they licensed in the first half of 2000 was $925. Some clients

are willing to pay more.


Story 352

INDEX STOCK CLOSES OFFICES

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November 8, 2000 - Index Stock Imagery has closed all their offices except

their New York headquarters and reduced staff by about 20%. They currently have

about 100 people at their New York headquarters. They have also cut staff salaries

across the board by 5% and CEO Bahar Gidwani has taken a 10% pay cut.

These cuts were a condition investors placed on the company before they would provide

the balance of a $20 million round of funding. The investors expect the company to

reach the break even point and become profitable in January 2001.

Index had received some of this $20 million in order to keep it operating through

2000. In 1998 Index received $12 million in funding. With this new round investors

have put $32 million into the company. Mr. Gidwani will not reveal how much cash

remains, but it is clear that after January investors expect income to more than

cover the costs of operations.

While there have been significant staff cuts, some work like scanning, previously

done in-house, will now be outsourced.

Index is also late in paying photographers commissions for the last quarter due to

continuing problems with their sales tracking and accounting system. The goal is to

have an on-line system that enables each photographer to determine how much he or she

is owed at any point in time.

We first reported in March (See Story 289) that Index was having problems with this

accounting software. At that time they said the system would be fully functional in

July 2000.

Index has approximately 530,000 images on-line and 85% of their customers are served

on-line. Index is implementing a preference system which will bring the best of

these images to the top on any keyword search.


Story 342

RIGHTSPRING

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October 11, 2000 - Peter Howe has combined forces with a technology company in

Southern California, and will shortly offer a technology and service platform to

stock agencies that will enable them to distribute their content worldwide on the

web.

The pricing for these services is still being worked out, but an announcement is

expected within a couple weeks. The basic charge for this service will be a

percentage of sales. There will be an a la carte menu of services, and agencies will

be able to choose the services they need.

The technology company has developed a database that they have been using very

successfully in the music industry. They recognized that the already developed

technology is very applicable to the stock photo industry, and thus the reason for

making this offering.

Each agency will have its own portal, with its own custom front end, which it can

promote to its customers. The back end will be maintained in a single database. One

of the major advantages to the small and medium sized agency is that they do not have

to get involved with learning and keeping up with all the technology issues. The

technology company will guarantee to maintain a server on a 24x7 basis and to make

sure that the technology used is always current.

Rightspring is a technology service provider not a content company. They do not plan

to negotiate or set prices for the sellers. Initially, they will deal only with stock

agencies who have drawn a body of content together and are prepared to keyword,

market their service, negotiate prices and handle their own collections. Rightspring

will consider dealing with certain individual photographers who have the

infrastructure to respond in a timely manner to client requests, negotiate and

collect.

They expect to be up on-line by January 15th.

"Our goal is to level the technology playing field for the small supplier," says

Peter Howe. "We believe that a large percentage of the buyers want to work with

smaller organizations who supply specialist services and content. We want to help

these smaller organizations compete and remove the technology issues from

consideration."


Story 344

SPEEDPIX MOVES AHEAD

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October 11, 2000 - Speedpix has instituted a policy of no up-front charges for

contributing photographers. A fee of $50.00 per image will be deducted from sales.

Only 50% of any royalty owed will be used to pay off the photographer's outstanding

obligation ensuring that the photographer gets some income with the first sale.

Speedpix has a very simplified pricing structure. All prices listed on the site are

for a single one-time use, and a one year license for the usage. Customers who want

multiple insertions or exclusivity must contact Speedpix to determine the prices for

those usages.

Editorial Uses   

Promotional Uses   

File Size   

     

     

    

$50  

$75  

700K  

$120  

$180  

7MB  

$200  

$300  

30MB  

$400  

$600  

60MB  

Mike Morrison's explanation for this pricing strategy is as follows: "If you try to

set up a small shop next door to a supermarket and your business model offers buyers

exactly what they are already getting in the supermarket in terms of quality, ease of

use, and price (albeit with a greatly reduced depth of coverage) - you would be a

little foolish to expect to gain market share from the supermarket.

"If you set up your little shop next to the supermarket, and your plan is to shout

out loud that you offer the same quality goods, with a much greater ease of use and a

much simpler - most times cheaper - pricing structure, you may have a chance of

taking sufficient market share to start rocking the boat.

"The only stock selling model which has come along in recent years and actually been

successful in taking market share from the big boys is Royalty Free. We hate royalty

free - but if you look at it from the buyers point of view you can clearly see why it

works - it offers something which is radically different - and advantageous to the

buyer.

"If Speedpix is to be serious about becoming a major player in the stock game we must

do the same! The pricing structure we operate is very simple for the buyer to

purchase single time usage rights. However, we still have the ability to offer both

Industry specific and complete exclusivity. We still charge extra for multiple

insertions and collateral usage (where the same image is used simultaneously in a

range of ways). Although our current top individual sale price is $600 we are often

seeing sales going over $2000 due to these factors.

"Speedpix is a quality product with a distinct advantage for the buyer. The only

thing which can potentially stop us building a highly successful photographer based

selling machine - is the photographers themselves. We need great photographers to

believe in what we are doing and to have the vision to give us some great work now!,"

Morrison concluded.

Speedpix had initially planned to only accept credit cards as payment for usages, but

before going live they learned that many major buyers have a centralized purchasing

system that does not lend itself to credit card payments on the spot. For this reason

they established customer account facilities.

Morrison estimates that approximately 75% of current sales have been paid via account

rather than direct credit card. "It will be interesting to see how this figure

changes as we add more US based customers to our client base."

Speedpix has started advertising in the U.S. and currently has either half or full

page ads in every issue of Communication Arts. Ads have appeared in PDN, Photo Expo

Show guide, Photo Source book. Morrison says they will be increasing US advertising

coverage in magazines one at a time with careful analysis of results. They have

discovered in the UK that some publications produce a lot of interest whereas others

produce very little.

Speedpix also plans to do targeted direct mailings, telephone sales and direct

appointments with large buyers in targeted US cities. Because everyone is so busy,

the biggest barrier to getting clients to use any new system is to get them to take

the first look. In the UK they have found that direct contact either by telephone or

by appointment is proving far more effective in actually creating new buyers than

simple advertising by whatever media.

When Getty Images decided to close down Planet Earth Pictures in the UK, there were

reports that photographers were trying to interest Speedpix in uploading a certain

segment of the images into their system.

Morrison reports, "There is a certain amount of mis-understanding here - due in part

to poor wording on the letter we sent out to photographers on this issue.

"We were approached by photographers asking us if we felt there was some way to

rescue Planet Earth.

"Having looked at the way in which this specialist library works (clearly a filing

cabinet based library where manual searches need to be made by expert staff for

obscure specific images) we made it clear that an on-line solution was not really a

good idea. We have provided support to those individuals who are hoping to set-up a

file based system at a new location in London. We also offer a facility where the

more commercial images could be marketed via an expanded wildlife section of the

Speedpix site.

"We polled PEP photographers from all over the world in an effort to see if they

would be interested in proceeding with a new file based library should it be a

possibility. We have received overwhelming support.

"In order to clarify the situation for the many photographers who are thinking,

wrongly, that we are taking over Planet Earth - we have set up a web page where

on-going information on this issue will be posted at http://www.speedpix.co.uk/pep/."

Morrison continued. You can go to www.speedpix.co.uk for more information.

Also see the original Selling Stock Story 256.


Story 340, 343, 352

GETTY NEWS

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Steve Powell has told Allsport photographers at the Olympics that he will be leaving

his position as President of the Editorial and Press Division of Getty Images and

retiring.

In a Morgan Stanley Dean Witter report investors were recently told that the Magazine

sales represent 4% of the gross sales of Getty Images and other Publishing represents

8% of sales. With gross sales expected to be $480 million in 2000 that would put

Getty's worldwide Magazine sales at about $19.2 million and Publishing sales at $38.4

million.

One of the interesting things about these figures is that Getty's percentages are so

low. We believe that in excess of 30% of the stock photo market worldwide is for

editorial and publishing uses which would also include editorial web uses. Editorial

uses are much stronger in Europe than they are here in the U.S. Getty's percentages

would indicate that they are making weak penetration into this significant segment of

the stock photography market.

Amended TIB Contracts

TIB photographers are receiving a contract amendment that in theory would provide

them with a better guarantee of return of images than is in their existing contracts.

The amendment also deals with other points that a group of over 100 photographers has

been requesting for several months.

One of the problems is that this document is structured to amend only the most recent

version of the contract. It refers to certain specific paragraphs which are not part

of the contracts many photographers have signed. The vast majority of TIB

photographers have older versions of the full contract and do not want to sign the

latest version because it is much more restrictive than their older contract. Without

first signing the newest version of the full contract they can not take advantage of

the provisions in the amendment.

TIB Contract Addendum

TIB is distributing a new contract addendum to photographers. One of the issues is

return of images. The addendum promises to return all core images within 60 days

which is a big improvement over previous contract which had no time limit. However,

for all other images which for many photographers is more than 95% of what they have

filed with TIB, the company agrees to search for them for up to three years. If, at

that point, the images haven't been found TIB (Getty) wants to be absolved of any

responsibility to find or return them.

There is no definition as to how hard they will look before declaring images lost.

Given the Chuck Mason story that appeared in PDN in July,

www.pdn-pix.com/news/arts_0700/art1.html and the huge number of images sitting in

warehouses, many for more than three years, this appears to be a back door way to

dump that material as well as a lot of other images rather than going to the trouble

of returning them.

So far every photographer I have talked with is rejecting this addendum on the basis

of this issue alone, even though there are a lot of other issues within the addendum

that give them cause for concern.

Getty's Sales By Market Segment

Morgan Stanley Dean Witter reported Getty Images sales by market segment as follows:

Advertising/Design  

65%  

Corporate  

11%  

Film  

9%  

Publishing  

8%  

Magazine  

4%  

Consumer  

3%  

If film is included along with Corporate and Advertising, 85% of Getty's business is

aimed at this top end of the market. It is also interesting that only 12% of Getty's

sales are to the Magazine and Publishing fields. I believe that worldwide Magazine

Editorial and Book Publishing represent closer to 25% of the total market revenue.

Forbes Analyzes Getty's Accounting Practices

Forbes magazine has published an interesting article analyzing the accounting

practices of Getty Images. You can read the full text of "Image Problem" at the

Forbes web site. www.forbes.com/


Story 346

GETTY SPECIAL COLLECTIONS

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October 25, 2000 - Getty Images is developing a new marketing strategy called

Special Collections which they are not prepared to talk about publicly. It has been

difficult to get a handle on how this will work for photographers, but the following

seems to be what is planned.

They will be developing a series of catalogs on particular subject areas. It appears

they will be marketing them through the TIB portal. The subject areas that are

evidently under consideration are nature, wildlife, scenics, travel and sports. It is

unclear whether the on-line images in each special collection will be limited to only

images that appear in the print catalogs, or whether additional images on the subject

will be made available only on-line.

The suppliers of these images will not be limited solely to TIB photographers. Images

from many Stone photographers have been selected for these "Special Collections" and

these photographers are being asked to sign separate contracts to cover these

particular images. It is unclear whether images from FPG or VCG photographers are

being considered for these collections.

It appears that one of the major advantages for many photographers is that they have

an opportunity to get many more images into promotion. In some cases, images that

had been previously rejected for the Stone site are now being considered for the

"Special Collections." It also appears that the images don't all have to be brand new

images. Some photographers report at least some of the images being selected were

shot many years ago. In any event, it appears that the editing philosophy is

radically different, and maybe looser, than has been the editing philosophy for

either Stone or TIB in the last couple years.

Photographers whose images have been selected for some of these new collections have

started receiving new contracts. I have not seen a copy of the contract. There

appears to be some level of confidentiality required, to even look at the contract,

and this confidentiality remains in effect even if the photographer eventually

chooses not to sign the agreement.

    [As the stock photo industry goes more and more digital it seems that the

    confidentiality clauses of the computer industry are becoming more and more common at

    all levels of discussions. Lawyers in the computer industry tell me that the

    principle reason for these clauses is that every deal is different and no two people

    get the same deal. There is no such thing as a standard deal. It is like buying a

    used car. Thus, individual photographers beware and negotiate hard.]

Nevertheless, there are indications that the percentage of sales offered may be

similar to the current TIB percentages which works out to be about 30% of gross sales

worldwide. This is a significant drop in percentage for the Stone photographers.

Earlier in October, photographers were given a very short deadline of a couple weeks

to agree or disagree to this new arrangement. They are being told that a selection of

images could go up on-line as early as November and if they want to have their images

included they must sign the new agreement immediately. The implication is that if

they don't sign right now they won't get another chance to be part of these "Special

Collections."

Now, however, there are reports that the deadlines have been temporarily dropped and

photographers will have more time to consider the offer.

It is not clear what the per image charges will be for participation in this "Special

Collection". Recently it was reported that photographers are being charged over $1300

per image for each image that appeared in the LIFE catalog.In a seminar in London

recently, which was sponsored by Getty, Art Wolfe intimated that he would be

contributing to a Wildlife catalog that is scheduled to be distributed as an Image

Bank product next Spring. This sounds like it may be one of the first "Special

Collections" products. Wolfe also indicated in this seminar that his sales have

fallen off from what they were a year or so ago, but he did not say how much.

Getty refused to comment on the points discussed in this story.


Story 348

GETTY DUMPS ARTVILLE PHOTOS

SIZE =5>


November 1, 2000 - Getty Images is moving to close down and consolidate

brands. We reported in September (See Story 338 at our on-line site) that Planet

Earth Pictures, a nature and wildlife agency in the UK was being closed and all the

images were being returned to the photographers. Some photographers have already

received all of their images.

In late September Getty began notifying photographers with images on the Artville

royalty free discs that as of January 1st Getty would no longer be marketing

photographic work through Artville. It is our understanding that they will continue

to market illustration work through that brand. Artville has about 250 titles and

approximately half of them are photography.

Photographers were told that "the majority of the images in the collection did not

meet the Getty Images' quality standards," and thus they found it necessary to stop

selling this material.

It is unclear how much revenue Getty might be giving up with this move, but it is

believed that gross sales for Artville products are several million dollars annually.

Of course, Getty's hope is that with Artville products no longer available their

customers will be happy to settle for the images that PhotoDisc or Eyewire offer. The

strategy, of course, is to sell a high volume of a limited offering, rather than

giving the customers greater variety and choice.

With Artville, scanning costs were not a consideration in continuing to sell the

products because every image was already scanned at high resolution. In addition

Getty has decided to destroy their inventory of photographic discs as of January 1st

rather than continue to sell the product.

New Option For Photographers

Fortunately for the photographers who supplied the content, PictureArts Corporation

has moved to continue to make this material available to buyers. PictureArts will

launch Brand X Pictures early in 2001. This new Royalty Free service will have over

6,000 images and 60 to 80 disc titles at launch.

PictureArts is the parent company of FoodPix stock images and Burke/Triolo

Productions. Jeffrey Burke, president of PictureArts, said, "Our experience in the

stock picture industry, both with FoodPix and as a major contributor to the Artville

brand, gives us a good viewpoint from which to launch such a venture. We are

confident that our unique mix of traditional and cutting-edge imagery will appeal to

graphic arts professionals everywhere."

Brand X Pictures will be composed of two distinct collections; the 'X" collection,

which will offer a wide variety of useful, proven subject matter and the "Lit"

collection, which will feature highly stylized, unique images. Burke said, "We are

very fortunate to have acquired the future licensing and distribution rights to most

of the Artville photography collection. We feel there is some outstanding photography

there which hasn't been in the marketplace for very long, and therefore has great

sales potential. The 'Lit" collection has some incredible images that all the artists

are proud to put their names on, which is a very important point for us."

PictureArts will aggressively market and promote the Brand X Pictures product line

worldwide. In North America images will be available through on-line, telephone and

other direct sales channels. The products will also be available worldwide through

selected on-line and mail order re-sellers.


Copyright © 2000 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

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Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
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Where Is The Stock Photo Industry Headed?
For new readers, or those who may have missed some of what I have written over the last few months, the following are a list of stories worth looking at to get a sense of where the industry is headed.
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Photography As A Career
It’s that time of year when high school seniors are waiting for college acceptance letters and thinking about future careers. If you know someone who is thinking about photography as a career you mig...
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2014 Stories You May Have Missed
For many the end of the year is a time to review past experiences and consider whether it makes sense to chart a new course in the year ahead. Stock photography has changed dramatically for professio...
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More Stories In 2014 You May Have Missed
Every so often I put together a list of the most important stories we’ve published in the recent past. If you are engaged in the business of stock photography the links below are to stories that we’v...
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Getty: A Three Month Review
In all the excitement about 35 million FREE images it is worth looking back at some of things that have been happening at Getty Images in the last three months. After watching revenue decline for the...
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State Of Stock Photo Industry: 2013
If you’re looking for an overview of the state of the stock photo industry as of October 2013 the stories listed below are a good place to start. Regular readers of Selling-Stock will have seen all t...
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Education Market Shifts To Digital
If supplying pictures for educational use is a significant part of your business plan you need to be aware of how the market is trending toward digital delivery and how that is likely to affect the p...
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