Online Ad Spend To Reach $147 Bil. By 2012

Posted on 2/28/2008 by Jim Pickerell | Printable Version | Comments (0)

The Kelsey Group has reported in its "Outlook for Directional and Interactive Advertising" that global advertising spend was just over $600 billion in 2007. It predicts that number will hit $707 billion by 2012.

Nearly all of that growth will be the result of the migration of traditional ad spending to new media platforms. The worldwide total revenue for interactive advertising was $45 billion in 2007. It is expected to grow to $147 billion in 2012.

"It's no surprise that the global advertising industry is experiencing a full-scale shift to mixed-media platforms, with interactive driving a significant share of overall industry growth," said Matt Booth, a senior vice president with The Kelsey Group.

Nearly half of the global spend was in the United States in 2007, but the U.S. share as percentage of the total is expected to decline by 2012. During the forecast period (2007-2012), the United States is expected to see interactive advertising revenues grow from $22.5 billion to $62.4 billion. As a percent of total advertising spend interactive advertising was 7.4% in 2007 and is expected to reach 21% in 2012.

Copyright © 2008 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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