Posted on 11/16/1997 by Jim Pickerell | Printable Version | Comments (0)



November 16, 1997

On November 2nd the International Image Agents Organization (INIMAGO) was formed in New

York. There were 346 individuals from 195 agencies worldwide in attendance.

The mission of the organization is to encourage throughout the world, the use of

images, the protection of copyright, and the harmonization of standards and ethical

business practices.

An informal survey was conducted and 104 of the 195 companies responded to the survey.

Eighty-nine percent of the respondents stated their 1997 sales are currently better

than 1996. Fifty-three percent already have a web site and 27% had sites in the

planning stages. Forty-four percent either have now, or plan to have searchable sites.

Eighty-four percent of the respondents either have or represent a print catalog. An

interesting figure that came out of a private meeting with Eric Bach of Superbild in

Germany is that he estimated that there are more than 450 print catalogs available in

the German market. If we assume an average of 2,000 images per catalog (and some of

then now days are up to 4,000 and 5,000 images) that would be around 900,000 catalog

images available to art directors.

One surprising response was that 67% of the agencies reporting said they either have or

represent a CD-ROM catalog. We suspect that many who responded YES participate on a

joint CD-ROM disc like the Stock Workbook Disc, and have not independently produced, or

represent the disc of another agency.

On the Royalty Free issue the question asked was, "Is it likely that your company will

market some form of royalty free product within the next three years?" The answers

were 13 True, 43 False and 35 Maybe.

Copyright © 1997 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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