Photographer Income & Expense Survey

Posted on 2/6/2001 by Jim Pickerell | Printable Version | Comments (0)



February 6, 2001

The Photographer Income and Expense Survey is now
available online for photographers to fill out. We are interested in getting

as broad a base of data as possible, so any stock photographer may go to
the site and fill in the informamtion. Go to
Stock Photographer Profits Survey .

    (The results will be collated and made freely available in a public section of the SELLING

    STOCK site at : by the end of April. All stock photographers are urged

    to respond to this survey.)

This survey of photographer Income and Expenses for 2000 may be the most important survey

SELLING STOCK has conducted to date.

There are indications that in 2000 the number of rights protected sales decreased compared

with 1999. At the same time many stock agencies report receiving higher use fees on average

than in the previous year. In addition, we may be facing a downturn in the U.S. economy that

could change the sales environment for 2001.

Reliable trend data is important. The more photographers who answer these questions the

better our data will be.

Long lead times between planning, production and income make producing stock photographs a

particularly difficult and risky business. An accurate understanding of industry trends is

necessary to anticipate the rapid shifts in the industry and plan for the future. Old

strategies are no longer adequate.

Industry consolidation in the past 18 months has dramatically changed the income potential of

many photographers. Most photographers need to develop new marketing strategies to

effectively compete in this new environment. Detailed information about the market is critical

when making such decisions.

This survey looks at production costs as well as income. We want to make the point to

agencies that photographer costs must be taken into account when pricing usages. Currently no

one, but the poor photographer trying to survive in a very competitive environment, is

considering the cost of production.

We are asking for very specific detail. We have made arrangements with Integrated Statistics

in Massachusetts to collect and collate the data so no one in the stock photo industry will

have access to your private and personal data.

We urge every stock photographer to take the time to participate in this survey, and to supply

accurate information. Coupled with the baseline result of the surveyœs in the last two years,

this information can help us track trends and aid everyone in the stock photography industry.

The survey can also be found and filled out on-line at Click on the

"2001 Survey" button.

Thank you.

Jim Pickerell

Copyright © 2001 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


Be the first to comment below.

Post Comment

Please log in or create an account to post comments.

Stay Connected

Sign up to receive email notification when new stories are posted.

Follow Us

Free Stuff

Stock Photo Pricing: The Future
In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy ...
Read More
Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More

More from Free Stuff