) has unveiled a full redesign of its e-commerce checkout process in addition to several new e-commerce features that can help photographers sell more images from their PhotoShelter websites. Over 70,000 photographers use PhotoShelter websites and tools to sell photo prints and products, or license their photography as rights managed, royalty free or personal use downloads.
Photographers may now create and sell custom photo packages (aka bundles) of images, a feature commonly requested by event and portrait photographers. In addition, PhotoShelter has added Authorize.net® as a payment gateway option, a service which allows photographers to collect payment from customers directly at the point of sale in a completely integrated user interface, augmenting the popular PayPal™ processing option.
“We’ve redesigned the complete buying process for PhotoShelter websites, from adding items to your cart all the way through checkout, to make purchasing images from PhotoShelter photographers a more elegant, streamlined and user-friendly experience,” said PhotoShelter CEO Allen Murabayashi. “This is more than just a paint job. We’ve eliminated unnecessary steps in the checkout process and increased the visibility of critical e-commerce buttons and links. These improvements are all based on the latest usability and best practice research, intended to help photographers optimize their sales conversion rates.”
PhotoShelter’s e-commerce platform is available at every tier of PhotoShelter website service, with no e-commerce setup fees. Photographers can sell prints and products with automated fulfillment through four large labs fully integrated into the PhotoShelter shopping cart, self fullfill, or assign orders to over 100 smaller specialty and regional labs from around the world through the PhotoShelter Print Vendor Network
. Photographers retain total control of pricing, whether selling prints and products or licensing stock photography and personal use downloads. To learn more about PhotoShelter’s robust e-commerce capabilities, including the newest feature upgrades, watch this short video about selling photos online with PhotoShelter