Pond5 Acquires Pixmac and Expands International Presence

Posted on 3/5/2013 by Jim Pickerell | Printable Version | Comments (0)

Pond5 Inc. has acquired the assets of Pixmac, a leading stock imagery network based in the Czech Republic. With millions of stock photos and illustrations distributed in 17 languages and in multiple currencies, the acquisition of Pixmac accelerates Pond5’s strategy to offer a global marketplace where media makers can connect with fellow artists, sell their stock media while earning industry-leading payouts, and license content from the world’s most comprehensive selection of creative elements for use in their own productions.

With the integration of Pixmac, Pond5’s vast selection of stock video footage, audio, images, 3D models, and motion graphics templates will be available globally across the Pixmac network of more than 20 domains, via a multi- language, multi-currency platform. The aggregate traffic across the network will more than double Pond5’s current traffic base. The Pixmac network of local managers and reviewers will also be joining Pond5, further broadening Pond5‘s reach and bringing industry expertise from key global markets in Asia, Europe, and Latin America.

“The Pixmac team has built something truly impressive, and we are very excited to be working with them to continue to build out the world's most vibrant marketplace for media makers,” said Tom Bennett, co-founder and Chief Executive Officer of Pond5. “The talent, technology, and community they bring will be a fantastic addition to Pond5 and a big win for our artists and our buyers.”

“We are proud of what we have achieved so far, and we are excited to see what the integration has in store for our contributors,” said Vita Valka, co- founder and Chief Executive Officer, Pixmac. “Pond5 has challenged the microstock industry by letting artists price their own content and by providing them the best royalties. They’re the most artist-friendly marketplace around, and that’s the exact model that’s going to win in the long-run. We’re thrilled to be joining forces. ”

Over 6,000 Pixmac photographers and illustrators are expected to join Pond5, bringing with them millions of images which will be available via the Pond5 website. Pixmac artists will get a substantial raise to match their Pond5 counterparts, and will earn 50% royalties on all sales.


Copyright © 2013 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

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