PR Direct Acquires Global Photo

Posted on 1/14/2002 by Jim Pickerell | Printable Version | Comments (0)



January 14, 2002

The French Royalty Free agency, PR Direct has taken over control of the bankrupt
editorial agency GlobalPhoto.

Emmanuel Prat, President of PR Direct, says they have taken over control of the
GlobalPhoto web site, but they still do not have physical control of the physical image
files of GlobalPhoto. Images can be found by going to and searching in
either French or English.

GlobalPhoto will be operated as an editorial division of PR Direct. Emmanuel Razavi will
remain chief editor of the newly formed division and will be joined by three other
members of the GlobalPhoto staff. It is still uncertain whether Floris de Boneville,
former CEO of GlobalPhoto will have a position with PR Direct. That continues to be
under discussion according to Prat.

Selling Stock asked Prat if they expect to negotiate sales for commercial and
advertising uses of GlobalPhoto images since PR Direct's strategy to that market segment
has been all Royalty Free pricing up to this time. He said, "The GlobalPhoto photographs
are mainly intended for the editorial market. If we have the opportunity to sell a
GlobalPhoto images to a commercial customer, and the right to do it, we will make the
deal! But we do not expect to develop negotiated sales on this side of the market, where
we believe our RF offer is sufficient and consistent. On the other side, we believe that
there is a great potential for RF images on the editorial market, and that the combined
offer of RP and RF images will appeal to photo editors on the press market."

According to French law PR Direct has no liability to pay photographers any royalties
for sales made prior to the filing of the bankruptcy. However Prat says that they
understand that trust is important in this business, and they want to restore it. "We
will make sure photographers who continue to work with GlobalPhoto/PR Direct are not
affected by the bankruptcy, and will make special arrangements with them," he explained.

Photographers need to recognize that all of their royalty share of sales made prior to
the bankruptcy was spent by GlobalPhoto to cover operating costs prior to the filing of
the bankruptcy. Thus, any payments that PR Direct will make must come out of their share
of future sales.

What this probably means is that there will be individual negotiations. Some
photographers will be paid some of the royalties they are owed depending on how
important Prat feels the future production of these photographers will be to his
Going forward all photographers should expect to receive full royalty payments for any
sales made after PR Direct takes over the operations.

The images of photographers who do not wish to be represented by PR Direct will be
returned by PR Direct (when they get physical control of the files), or by the "Public
Officer" in charge of the bankruptcy. It is expected that process will be completed in a
relatively short period of time, once the photographer indicates his or her intent.

Razavi says of the PR Direct deal, "This alliance will allow us to pursue our mission of
representing independent photographers and defending their rights. We have been very
impressed by the support we got from the photographer's community to make this deal."

Copyright © 2002 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


Be the first to comment below.

Post Comment

You must log in to post comments.

Stay Connected

Sign up to receive our FREE weekly email listing new stories posted.

Follow Us

Free Stuff

Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More
Where Is The Stock Photo Industry Headed?
For new readers, or those who may have missed some of what I have written over the last few months, the following are a list of stories worth looking at to get a sense of where the industry is headed.
Read More
Photography As A Career
It’s that time of year when high school seniors are waiting for college acceptance letters and thinking about future careers. If you know someone who is thinking about photography as a career you mig...
Read More
2014 Stories You May Have Missed
For many the end of the year is a time to review past experiences and consider whether it makes sense to chart a new course in the year ahead. Stock photography has changed dramatically for professio...
Read More
More Stories In 2014 You May Have Missed
Every so often I put together a list of the most important stories we’ve published in the recent past. If you are engaged in the business of stock photography the links below are to stories that we’v...
Read More
Getty: A Three Month Review
In all the excitement about 35 million FREE images it is worth looking back at some of things that have been happening at Getty Images in the last three months. After watching revenue decline for the...
Read More
State Of Stock Photo Industry: 2013
If you’re looking for an overview of the state of the stock photo industry as of October 2013 the stories listed below are a good place to start. Regular readers of Selling-Stock will have seen all t...
Read More
Education Market Shifts To Digital
If supplying pictures for educational use is a significant part of your business plan you need to be aware of how the market is trending toward digital delivery and how that is likely to affect the p...
Read More

More from Free Stuff