Price Cutting for Market Share Unlikely to Succeed
Posted on 12/17/2009 by Jim Pickerell | Printable Version |
According to Paul Melcher, Getty Images is now offering publishers "new low prices in exchange for being the sole provider." Assuming that is true, it could easily backfire on Getty, and may point to a need for photographers to revise their marketing strategies.
Copyright © 2009 Jim Pickerell
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