Pricing Electronic Uses
Posted on 4/20/2011 by Jim Pickerell | Printable Version |
When customers first requested rights to use images in both print and
online it seemed reasonable to charge a supplemental fee for the online
use that was much less than the print price. Today, electronic use is at
least equal to print and tomorrow it will be the predominate use of all
imagery. If we continue to price electronic as a lesser usage we will
be offering a huge discount on the price for the majority of our future
licenses. Therefore we must come up with an entirely new strategy for licensing electronic uses.
Copyright © 2011 Jim Pickerell
The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: firstname.lastname@example.org
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