Pricing Images for Use in ‘Learning Objects’

Posted on 4/30/2010 by Jim Pickerell | Printable Version | Comments (1)

In the next few years, there will be two major trends in the education business: There will be less demand for books as a teaching resource. Electronic “learning objects” will be used to a much greater degree in classroom and online instruction. Photographers who agree that these changes will occur, and who supply images to those producing materials for educational use, should begin to restructure their businesses and produce content that will be in demand by this new educational delivery system.

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Copyright © 2010 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


  • Jim Pickerell Posted May 1, 2010
    We had a little glitch here and some people were unable to post comments. Anyway, we have it fixed now. Here is a comment from Larry Minden from

    you say: ...publishers continue to purchase a huge number of rights-managed images from the three major agencies—Getty Images, Corbis and Alamy. These agencies have some leverage to bring about some change if they choose to do so.

    Problem is these three give the publishers exactly what they ask for in theirattempts to take business from one another and by doing so create the expectation - hell the requirement - that any of the rest of us who wish to license to txtbook publishers structure our licenses in the very same way


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